Responsibilities

• Build and scale AI-native GTM workflows, using LLMs, Claude, and modern AI coding tools to drastically accelerate code sample generation, documentation, and technical content production.
• Architect developer messaging and positioning, translating complex telemetry capabilities into clear, high-converting developer docs, SDK guides, and sample repositories.
• Serve as our primary outbound technical voice, maintaining an active, credible presence across X, LinkedIn, GitHub, and developer events through code teardowns, utilities, and educational content.
• Design and execute PLG growth experiments, optimizing developer onboarding from the moment they paste a snippet into their codebase to achieving high-value feature adoption.
• Partner cross-functionally with Product, Engineering, Growth, and DevRel to analyze user behavioral data, remove friction from signup flows, and automate activation campaigns.
• Champion AI productivity across marketing, establishing best practices for AI agents, prompt engineering, and automated GTM processes for the broader PMM team.

Requirements

• Proven track record marketing to developers or technical audiences, backed by a public history of technical content, active GitHub repos, or a strong dev-focused social presence.
• AI-native workflow mastery, with hands-on experience using AI coding tools (Cursor, Copilot), LLM platforms, and automation tools to rapidly ship code, analyze telemetry, and create content.
• Fluent code literacy, including the ability to read and write JavaScript, TypeScript, or modern frontend frameworks, interact with APIs, and spin up functional sample apps.
• Demonstrated success driving PLG conversion loops, specifically optimizing self-serve onboarding, developer activation metrics, and Time-To-Value (TTV).
• Technical storytelling expertise, with a portfolio of self-authored assets showing an ability to break down complex observability, telemetry, or system architecture concepts.

Preferred

• AI-native workflow mastery, with hands-on experience using AI coding tools (Cursor, Copilot), LLM platforms, and automation tools to rapidly ship code, analyze telemetry, and create content.
• Fluent code literacy, including the ability to read and write JavaScript, TypeScript, or modern frontend frameworks, interact with APIs, and spin up functional sample apps.
• Technical storytelling expertise, with a portfolio of self-authored assets showing an ability to break down complex observability, telemetry, or system architecture concepts.

Benefits

• Flexibility and Connection. We have a vibrant HQ in Atlanta and a tight-knit group in London. Fullstorians in those cities come to the office at least one day a week to build cross-functional relationships and stay connected. We also offer a flexible PTO policy and an annual company-wide closure, along with federal holidays.
• Benefits. Take care of the whole you. Fullstory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.
• Learning opportunities. We provide professional development opportunities through training programs and an annual learning subsidy for US and EMEA-based employees.
• Productivity support. US and EMEA-based Fullstorians receive a monthly productivity stipend.
• Team Collaboration. Connect with fellow Fullstorians through team off-sites and an annual full-company meet-up.
• Paid parental leave. Fullstorians balance the needs of their growing families without the added stress of figuring out work and finances.
• Bereavement leave, including miscarriage/pregnancy loss . Take the time to grieve and help your loved ones.