Responsibilities

• Partner with product management and GTM teams to develop product positioning and messaging.
• Create and own positioning and messaging that clearly articulates value propositions to customers.
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape product strategy.
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing channels.
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS Application Networking.
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with technical and business leaders on primary Networking use cases for their specific ideal customer profiles and define best practice architectures.

Requirements

• Experience in content writing
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• 5+ years of marketing experience

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience with customer segmentation, profiling, and targeting

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.