Digital Reach Agency logo
Digital Reach Agency

Web Analytics & Technical Marketing Specialist (Contractor)

USA (Remote)

$60/hr – $70/hrMid Level2+ years expContract

Posted 17 hrs ago

Job Summary

Own the end-to-end analytics implementation and troubleshooting across GA4 and GTM, plus privacy, data quality, and reporting workflows.

  • Lead tagging and data collection across GTM and GA4
  • Build and maintain reports and dashboards for web performance and conversions
  • Ensure privacy, consent, and data integrity in analytics pipelines

Job Description

Responsibilities

  • Implement, test, and deploy tags, triggers, and variables within Google Tag Manager
  • Configure and troubleshoot GA4 events, conversions, custom dimensions, and reporting
  • Set up and validate conversion tracking for Google Ads and other advertising platforms
  • Troubleshoot tracking issues, dataLayer problems, attribution issues, and sequencing/timing issues
  • Write and maintain lightweight JavaScript for GTM and other web-based implementations
  • Debug and refine custom scripts used for form tracking, lead tracking, cookie compliance, and other client-specific requirements
  • Build GA4 Explorations, reports, and dashboards to help teams understand website and conversion performance
  • Audit existing analytics and GTM implementations and recommend improvements
  • Support privacy and consent implementations, including Consent Mode and CMP integrations
  • Perform website QA, browser testing, and technical troubleshooting

Requirements

  • 2+ years hands-on experience with Google Tag Manager and Google Analytics 4
  • Strong understanding of GTM fundamentals, including tags, triggers, variables, dataLayer, and custom HTML implementations
  • Experience configuring GA4 events, key events/conversions, custom dimensions, and reports
  • Solid JavaScript knowledge, particularly for analytics, tracking, and lightweight website implementations
  • Working knowledge of HTML and CSS
  • Ability to debug technical issues using browser DevTools, including the console, network requests, cookies, and dataLayer
  • Familiarity with major advertising and marketing platforms such as Google Ads, LinkedIn, Meta, Microsoft Ads, and similar platforms
  • Experience working within CMS platforms such as WordPress, Webflow, Sanity, or similar systems
  • General understanding of technical SEO concepts, including structured data, redirects, metadata, sitemaps, and indexation
  • Familiarity with website performance tools such as Google PageSpeed Insights and Lighthouse

Preferred

  • Experience with HubSpot, Marketo, Pardot, or other marketing automation platforms
  • Experience with server-side Google Tag Manager
  • Experience with Looker Studio or other reporting/dashboard tools
  • Understanding of cookie compliance, Consent Mode, and common CMP platforms
  • Experience implementing JSON-LD and structured data
  • Familiarity with SEO and auditing tools such as Screaming Frog, SEMrush, or Ahrefs
  • Experience troubleshooting embedded forms, third-party scripts, and marketing technology integrations
  • Experience with common hosting and deployment platforms
  • Experience working across multiple client websites in an agency environment
  • Experience working with distributed teams and asynchronous project management workflows
Digital Reach Agency logo

Digital Reach Agency

Digital Reach is an internet marketing firm focused on B2B Demand Generation and Inbound Marketing. We offer SEM and SEO services, along with Web Development, Design, CRO, In-House Team Training, and more.Our business is built on transparency, communication, and performance. We believe in developing relationships and forming partnerships based on trust and honesty. With Digital Reach, you'll have fast access to expert support, crisp and on-time reports that clearly show progress for your KPIs, and creative solutions to your most difficult challenges. We emphasize tracking the funnel - we provide detailed attribution that lets you know which campaigns work, which keywords should be emphasized, and what strategies should be implemented to ensure clarity of data. We believe in expert service, seamless communication, and tracking results. More than anything, though, we believe in listening to our partners and working together to find successful solutions. Join us today and get your campaigns moving in the right direction!www.digitalreachagency.cominfo@digitalreachagency.com

Founded in 2011
San Francisco, California, USA
43 employees (18 in marketing)
www.digitalreachagency.com

Salaries

Posted range

$60/hr – $70/hr

Taken straight from the job posting.

See all Digital Reach Agency salaries

Marketing Team

Marketing Team Size
14 (33% of company)
Median Career Experience
12 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Michael Turner
Michael Turner
Head of New Business. Digital Reach | B2B Digital Marketing Agency
At the company for 11 years
Tyler French
Tyler French
Sr Strategic SEO Manager
At the company for 5 years 2 months

Traffic Signals

Monthly Visitors
1.7K
Monthly Google Ads Budget
$11.5K
Traffic Source Mix
Search
29.5%
Direct
46.2%
Referral
6.4%
Social
16.2%
Paid
1.5%

Headcount Trend

Current headcount: ~44