Responsibilities

• Write blog posts, guides, video outlines, and tutorials that help a range of audiences, from developers to creators to AI-native builders, understand and start using TwelveLabs' products
• Own SEO and on-page optimization for content, working with external SEO and web dev support to make sure what you write actually gets found
• Create educational resources (explainers, how-tos, conceptual overviews) that lower the barrier to understanding video AI for both technical and non-technical audiences
• Write technical articles for external placement on developer forums, industry publications, and news sites
• Support email and social copy when technical accuracy or product nuance matters
• Partner with product, engineering, and partner marketing to stay current on what TwelveLabs can do and where it's headed, including how our models show up in tools like Claude, ChatGPT, and MCP servers
• Keep a pulse on how competitors and the broader video AI space talk about their own technology, and use that to sharpen how we talk about ours

Requirements

• Experience writing technical or product content for a mix of audiences, ideally including both developers and less technical end users
• A portfolio that shows you can simplify a complex technical concept without dumbing it down, and that you can adjust register depending on who's reading
• Enough technical fluency to read documentation, follow a code sample, or sit in on an engineering conversation and come away with something to write
• Working knowledge of SEO fundamentals (you don't need to be an SEO specialist, but you should know how content and search intersect)
• Strong instincts for structure: you know how to build a guide or tutorial that someone can actually follow, not just read
• Comfort moving between formats: long-form guides one day, a tight forum post or social caption the next
• Travel up to 10% of the time annually to attend conferences, off-site meetings, and other business-related events as required by the role
• This role may require participation in on-site interviews and/or completion of in-person onboarding processes

Preferred

• Familiarity with video, multimodal AI, or computer vision concepts
• Experience writing about or using AI tools like Claude, ChatGPT, or MCP servers, especially explaining them to non-technical audiences
• Experience writing for developer communities (forums, Dev.to , Hacker News, Reddit)
• Basic comfort with Git, APIs, or SDKs, enough to test something out yourself before writing about it

Benefits

• An open and inclusive culture and work environment
• Work closely with a collaborative, mission-driven team on cutting-edge AI technology
• Full health, dental, and vision benefits
• Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years
• Monthly wellness stipend
• Annual Learning & Development stipend to invest in your growth
• Global offices in San Francisco and Seoul, and coworking office memberships for remote team members
• VISA support where applicable
• Transportation stipend (SF onsite only)
• Daily lunch & dinner provided (SF onsite only)