Responsibilities

• Develop and execute a comprehensive product marketing and GTM strategy for data architecture, native AI workflows, and alternative asset solutions in alignment with company and platform goals
• Manage the product and feature launch process in collaboration with Product, Marketing and GTM teams, ensuring successful market entry and immediate user adoption
• Serve as a subject matter expert, using market and competitive insights to refine positioning and equip internal teams with the talking points and awareness needed to stay up to date on the latest developments
• Build deep working relationships across Product and GTM teams to translate technical workflows into market-ready solutions that drive growth and adoption
• Define product positioning and craft compelling product messaging that clearly articulates Addepar’s value proposition in the market and resonates with the target audience
• Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources to support various solutions, workflows and use cases
• Produce regular thought leadership, educational content and marketing materials to build brand awareness and solidify Addepar’s leadership in the space

Requirements

• 3+ years of product marketing experience. Experience with an B2B SaaS, financial services or fintech preferred
• Full stack product marketer with experience launching and positioning technical platform solutions, and developing strong value propositions and associated content
• Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences
• Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
• Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types to drive awareness, engagement and adoption
• Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
• Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
• Ability to work independently, prioritize work efficiently and anticipate roadblocks - knowing when to call out if vital