Technical Product Marketing Director

USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own the technical PMM function by building a scalable team, shaping cross-functional rituals, and turning complex security tech into market-ready messaging.

  • Build and grow a Technical PMM team with clear goals and development plans.
  • Define rituals and workflows to align Product, Sales, and Marketing around a shared narrative.
  • Translate customer and competitive intelligence into differentiated positioning for detection engineers to CISOs.

Job Description

Responsibilities

  • Build, mentor, and manage a growing Technical PMM team, setting clear goals, fostering professional development, and creating a culture of ownership and excellence.
  • Define the structure, workflows, and rituals that allow the PMM function to operate effectively across a fast-moving, cross-functional organization.
  • Serve as the senior voice of the market internally — bringing customer, competitive, and industry intelligence into product, sales, and executive conversations.
  • Develop crisp, differentiated messaging for technically complex cybersecurity products, independently and at a strategic level, framed around real-world security workflows and outcomes: faster triage, lower MTTR, reduced data movement costs.
  • Localize messaging effectively across buyer personas including Detection Engineers, SOC Managers, CISOs, and Compliance teams.
  • Work with Product Management to drive end-to-end execution of product and feature launches, including messaging, sales enablement, customer communications, and outbound content — treating launches as strategic levers to shape market perception, not just announcements.
  • Build and maintain battlecards, demo narratives, sales decks, and playbooks that drive product understanding and improve win rates.
  • Collaborate closely with Sales and Solution Engineering to gather field feedback and continuously sharpen messaging and assets, with a focus on enabling effective land-and-expand strategies.
  • Write or oversee high-impact blogs, whitepapers, solution briefs, and webinars that balance technical depth with commercial value.
  • Collaborate on and help evolve Vega's GTM strategy — including pricing, packaging, tiering, and monetization — as the product and market mature.

Requirements

  • Proven experience managing and growing a product marketing or technical PMM team, with a track record of developing talent and building high-functioning teams in startup or high-growth environments.
  • Comfortable operating as both a strategic leader and a hands-on executor — able to zoom out to set direction and zoom in when the work demands it.
  • Strong cross-functional influence skills, with experience aligning Product, Sales, and Marketing around a shared narrative and GTM motion.
  • Strong command of cybersecurity concepts including KQL, MITRE ATT&CK, log pipelines, threat detection, data correlation, detection content, and enrichment.
  • Deep understanding of how SIEM, XDR, SOAR, EDR, and security data lakes fit into modern security stacks, and the ability to translate nuanced technical functionality into sharp competitive differentiation.
  • Deep familiarity with the security buyer landscape: detection engineers, SOC managers, architects, compliance teams, and CISOs.
  • Experience working alongside or competing with leading vendors such as Splunk, CrowdStrike, SentinelOne, Panther, Chronicle, Sumo Logic, or Elastic.
  • Has independently led multiple successful product and feature launches with measurable business impact.
  • Demonstrated ability to improve sales performance through effective enablement, messaging, and field alignment.
  • Extensive B2B cybersecurity marketing experience, ideally in fast-paced, high-growth startup environments.

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        How to Apply

          About Vega

            Vega logo

            Vega

            VEGA – Your Partner in Style, Grooming & CareFor over two decades, VEGA has been India’s trusted brand in personalstyling and grooming, offering hair appliances, beauty tools, grooming kits,and everyday care essentials that make self-styling easy, accessible, andempowering.As India’s No.1 brand for Hair Stylers, Combs, and Brushes, we serve allgrooming needs, from your morning routine to special moments worthcelebrating.💼 Join the VEGA TeamWe don’t just build products, we shape possibilities.At VEGA, innovation, creativity, and excellence come together to create avibrant workplace for those who want to lead the future of self-care.🎁 Corporate Gifting with VEGALooking for elegant and meaningful gifting solutions?Choose VEGA’s curated product kits, the perfect blend of style, utility, andpremium experience.👉 https://www.vega.co.in/corporate-gifts.html

            Founded in 2000
            IND
            560 employees (63 in marketing)

            Traffic Signals

            Monthly Visitors
            58K
            Monthly Google Ads Budget
            $8
            Traffic Source Mix
            Search
            55.1%
            Direct
            32.8%
            Referral
            4.7%
            Social
            4.7%
            Paid
            2.6%

            Headcount Trend

            Current headcount: ~560

            Marketing Team

            Marketing Team Size
            39 (7% of company)
            Median Career Experience
            11 years
            Median Tenure
            9.3 years