Responsibilities

• Content strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep dives
• Sales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep training
• Product positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value proposition
• Website messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignore
• Internal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling story
• Win-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cycle
• Post-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewal
• Technical webinars, live demos, and thought-leadership events that engage technical audiences and build community
• Competitive intelligence: deep tracking of competitors, building "why us vs. them" narratives that sales can wield with confidence
• Product launches: own go-to-market plans, cross-functional launch coordination, tiering, messaging, and post-launch performance measurement

Requirements

• 5+ years in technical product marketing, product management, or developer relations, ideally in B2B SaaS or infrastructure/platform companies
• A technical background (CS degree, engineering experience, or equivalent hands-on fluency) — you can hold your own with engineers and architects
• Exceptional writing and storytelling skills with a portfolio that proves it
• Demonstrated ability to translate complex technical concepts into clear, differentiated, customer-centric messaging
• Track record of driving measurable improvements in win rate, pipeline conversion, or sales productivity
• Stage presence — comfortable hosting webinars, delivering keynotes, and recording demos
• Strong cross-functional leadership; you can influence Product, Sales, and Engineering without formal authority
• Bias for action, sharp prioritization instincts, and a builder's mindset

Preferred

• Experience marketing to developers, data engineers, security teams, or platform engineering audiences
• Familiarity with [your product category — e.g., AI/ML, data infrastructure, cybersecurity, DevOps]
• Prior experience launching a category or repositioning a platform

Benefits