Technical Product Marketer

San Francisco, CA

$160K/yr – $245K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own demo storytelling and production for a product led or AI powered offering, turning complex features into clear narratives for technical and non technical audiences, with a heavy emphasis on scalable demo assets, launches, and cross functional storytelling.

  • Demo environment ownership and a library of demo videos across use cases, personas, and customer journey stages.
  • Scaled launch assets and reusable templates to enable fast, consistent storytelling across channels.
  • Cross function collaboration to tailor core product stories for different audiences and roadmap alignment.

Job Description

Responsibilities

  • Shape how the product is understood
  • Turn complex product capabilities into clear narratives that resonate with technical and non-technical audiences.
  • Partner closely with Engineering and Design to stay ahead of the roadmap and identify the strongest stories behind new capabilities.
  • Define how features, workflows, and use cases should be demoed across launches, campaigns, and sales.
  • Own the demo environment, keeping it current, polished, and ready for any audience or context.
  • Own demo and product content production
  • Build and maintain a high-quality library of demo videos across use cases, personas, and stages of the customer journey.
  • Produce product walkthroughs, explainer, launch videos, and short-form assets that show Dust in action.
  • Take assets from initial concept through scripting, production, and final delivery.
  • Set and maintain a high creative bar: every asset should make the product’s value immediately clear and uphold Dust’s brand.

Requirements

  • 4–6 years of experience product marketing, solutions engineering, or a related role with a strong portfolio of demo videos and product assets
  • Ability to independently produce high-quality demo and explainer videos without relying on dedicated production resources
  • Strong product intuition: you can quickly learn a complex product, identify what matters, and find the right angle that makes it land
  • Excellent storytelling skills and a clear understanding of the difference between showing features and telling a compelling product story
  • Proficiency with screen recording, video editing, and design tools such as Screen Studio, After Effects, Jitter, Figma, or equivalent; motion graphics experience is a plus
  • Deep fluency with AI tools: you use them actively and can demonstrate an AI product with credibility because they are already part of how you work

Preferred

  • Experience at a product-led growth or developer tools company where the product itself is central to the marketing
  • Background in engineering, product, or design
  • Familiarity with building demo environments or sandbox accounts for sales/marketing use

Benefits

  • Health insurance for you and your dependents
  • The opportunity to travel to Paris multiple times a year
  • Regular team events and off-sites
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Dust

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Founded in 2023
Paris, Île-de-France, FRA
120 employees (8 in marketing)