Technical Product Marketer

New York City, NY

$160K/yr – $245K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the storytelling engine for a complex AI product by turning new capabilities into clear demonstrations for technical and non technical buyers, while building scalable demo assets and a repeatable launch playbook.

  • Demonstration and Content Ownership: maintain the demo environment and a library of demo videos that cover use cases, personas, and journey stages.
  • Launch Enablement: produce scalable, reusable assets and production workflows so product stories ship with feature launches.

Job Description

Responsibilities - Turn complex product capabilities into clear narratives for both technical and non-technical audiences. - Partner with Engineering and Design to stay ahead of the roadmap and identify strong stories behind new capabilities. - Define how features should be demoed across launches, campaigns, and sales. - Own the demo environment, keeping it current and ready for any audience. - Own demo and product content production. - Build and maintain a high-quality library of demo videos across use cases, personas, and stages of the customer journey. - Produce product walkthroughs, explainer, launch videos, and short-form assets that show Dust in action. - Take assets from initial concept through scripting, production, and final delivery. - Set and maintain a high creative bar: every asset should make the product’s value immediately clear and uphold Dust’s brand. - Scale launches, growth, and activation. - Proactively produce assets for feature launches so that strong product storytelling is built into the launch process from the start. - Produce scalable content that can be reused across channels and customer touch points. - Create reusable templates, systems, and production workflows that help the marketing team move faster without sacrificing quality. - Partner cross-functionally to adapt core product stories for different audiences and needs Requirements - 4–6 years of experience product marketing, solutions engineering, or a related role with a strong portfolio of demo videos and product assets - Ability to independently produce high-quality demo and explainer videos without relying on dedicated production resources - Strong product intuition: quickly learn a complex product, identify what matters, and find the right angle - Excellent storytelling skills and a clear understanding of showing features vs telling a compelling product story - Proficiency with screen recording, video editing, and design tools such as Screen Studio, After Effects, Jitter, Figma, or equivalent; motion graphics experience is a plus - Deep fluency with AI tools and ability to demonstrate an AI product credibly because they are part of your workflow Nice To Have - Experience at a product-led growth or developer tools company where the product is central to marketing - Background in engineering, product, or design - Familiarity with building demo environments or sandbox accounts for sales/marketing use Benefits - Health insurance for you and your dependents - New MacBook Pro or Linux machine, monitor, keyboard, etc. - The opportunity to travel to Paris multiple times a year - Regular team events and off-sites
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Dust

Custom AI agents: secure, connected to your company knowledge and tools, and powered by the best AI models.Join us: https://dust.tt/jobs.

Founded in 2023
Paris, Île-de-France, FRA
120 employees (8 in marketing)