Technical Marketing Specialist

Responsibilities

• Administer and maintain Salesforce Campaigns, ensuring accurate campaign structure, attribution, and reporting.
• Support the development and maintenance of marketing dashboards, reporting, and analytics, providing actionable insights to marketing leadership.
• Assist in the evaluation, implementation, and ongoing management of new marketing technologies and platform integrations.
• Administer Google Tag Manager, Google Analytics, Search Console, and other Google products, including custom event tracking and reporting enhancements.
• Maintain and optimize marketing technology platforms including Branch.io, Microsoft Clarity, Gimbal, Drift Chat, and other emerging solutions.
• Collaborate with cross-functional teams to identify, implement, and improve technical marketing solutions that drive customer acquisition, operational efficiency, and revenue growth.
• Document processes, maintain technical standards, and support troubleshooting across the marketing technology ecosystem.

Requirements

• 3+ years of experience in marketing operations, marketing technology, technical marketing, or a similar role.
• Experience working with Salesforce, marketing automation platforms, CRM systems, APIs, reporting/analytics platforms and integration tools such as Zapier.
• Working knowledge of Google Tag Manager, Google Analytics, Search Console, and digital marketing measurement best practices.
• Strong analytical, troubleshooting, and problem-solving skills with the ability to translate business needs into technical solutions.
• Experience building reports and dashboards using marketing and CRM data.
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities.
• Strong written and verbal communication skills with the ability to present technical concepts to non-technical stakeholders.
• Self-motivated, collaborative, and committed to continuous learning in a rapidly evolving marketing technology landscape

Benefits

• Training and Development: Ongoing training and professional development opportunities
• Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents, and gym benefits
• Financial: Generous company 401(k) contributions and employee stock ownership after one year
• Work-Life Balance: Competitive PTO and work from home opportunities after an introductory period