Marketing Strategy & Operations Consultant (Associate Manager)
Sia Experience
Santa Monica, CA (Hybrid)
$140K/yr - $147K/yrIn-houseFull-timeMid level
4 hrs ago
Technical Marketing Specialist
USA (Remote)
Salary Not AvailableMid Level4+ years expPart time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive web analytics, CRO, and AI-enabled improvements for a distributed marketing team; own GA4/GTM setup and CRO across the site.
- Own end-to-end analytics and CRO workflow
- Must-have: 4+ years in web analytics and technical marketing
- Standout: Ongoing contract (15–25 hours/week) with global contributor base
Job Description
Responsibilities
- Analyze website analytics and user behavior to provide strategic recommendations
- Launch A/B tests using VWO, Optimizely, or a similar tool
- Partner with web developer on crawlability, indexing, and technical fixes
- Collaborate with performance marketer to optimize campaigns (e.g. UTM parameters, conversion tracking, etc.)
- Own the ongoing setup and optimization of tracking within Google Analytics 4 and Google Tag Manager
- Identify and deploy AI across the full marketing and sales stack — from voice agents to lead follow-ups — to improve overall performance
- Work with the content team to build marketing assets, including standalone apps and websites, using vibe coding tools such as Lovable or Replit
Requirements
- 4+ years of experience in web analytics and technical marketing
- Working knowledge of how to create webhooks using Zapier
- Hands-on experience with GA4 and GTM
- Comfortable using website crawling tools such as Screaming Frog
- Experience using SEO software (SEMrush) and analyzing data
- Understanding of how to separate signal from noise and know what to prioritize for business impact
- Hands-on experience managing end-to-end CRO workstreams to optimize site performance and user journeys
- This role has no inherited playbook, must be comfortable with ambiguity and figuring things out along the way
The CareSide
The CareSide is a national provider delivering the highest quality home care at the lowest price. More than just the industry’s best value, we take the utmost pride in the care we provide. That’s why our clients get the same caregivers every time, precisely at the times they choose, with no locked-in contracts, no hidden fees, and a 100% money-back guarantee.Our team removes the complexities of home care by helping care recipients and their families navigate complicated government rules and regulations, all while optimising the amount of care they receive under their Home Care Packages. We back our professional expertise with unrivalled customer service and a proven track record that includes more than one million hours of premium home care.
Traffic Signals
Monthly Visitors
27.9K
Traffic Source Mix
Search
55.1%
Direct
35.2%
Referral
5.4%
Social
3%
Paid
1.1%
Headcount Trend
Current headcount: ~72
Marketing Team
Marketing Team Size
3 (4% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1
