Responsibilities

• Partner with Product Management to develop and execute commercialization and go-to-market strategies for new and existing products.
• Contribute to product positioning, messaging, value proposition development, launch planning, and competitive differentiation.
• Develop sales enablement materials, launch collateral, presentations, FAQs, and customer-facing resources that support commercial success.
• Support lifecycle marketing initiatives for existing products by identifying new applications and messaging opportunities.
• Partner with the Applications team to develop experimental plans that address customer questions and generate commercially relevant data.
• Contribute to experimental design, prioritization, data interpretation, and study recommendations with customer use cases and market needs in mind.
• Identify evidence gaps and recommend studies needed to strengthen product positioning and support commercialization.
• Manage external customer collaborations from project planning through final deliverables, including application notes, posters, publications, webinars, and presentations.
• Maintain a deep understanding of next-generation sequencing technologies, applications, competitive products, and emerging market trends.
• Translate complex scientific concepts into clear, compelling technical content for diverse scientific and commercial audiences.

Requirements

• Technical knowledge of next-generation sequencing and associated genomic, transcriptomic, and epigenomic applications.
• Demonstrated ability to translate complex scientific concepts into clear, compelling technical content for both scientific and commercial audiences.
• Ability to develop technical marketing strategies that align customer needs with product positioning and commercial objectives.
• Experience contributing to experimental design, data interpretation, and technical validation with customer applications and marketing goals in mind.
• Strong scientific writing, editing, and proofreading skills, with experience developing application notes, technical briefs, presentations, white papers, and other customer-facing content.
• Experience managing scientific collaborations with external customers, key opinion leaders, or strategic partners from project planning through final deliverables.
• Demonstrated ability to synthesize technical data into differentiated product messaging, sales enablement materials, and marketing assets.
• Ability to manage multiple projects simultaneously while maintaining a high standard of quality and meeting deadlines.
• Excellent organizational, interpersonal, and communication skills with a collaborative, team-oriented approach.
• High level of initiative, scientific curiosity, and problem-solving ability in a fast-paced environment.

Preferred

• Experience in biotech and a start-up environment are highly desirable.

Benefits

• Flexible Time Off, Holidays, employer covers 75% of base medical plan with buy-up options, EAP (employee assistance program), employer paid dental, employer paid vision, employer paid $25,000 life/AD&D policy, paid parental leave, and a 401(k) retirement plan with a 4% match.