Responsibilities

• Collaborate with external vendors to develop and maintain the company website, ensuring it reflects the brand and meets user experience standards.
• Manage the integration of creative and technical inputs into the CMS, optimizing content for SEO and engagement.
• Develop and implement SEO strategies to improve organic search visibility and drive traffic to the website.
• Conduct keyword research and analysis to inform content strategy and align with market trends.
• Work closely with marketing colleagues to create and execute a cohesive social media strategy that complements the website and overall marketing initiatives.
• Manage social media accounts, producing engaging content that promotes brand awareness, drives traffic, and encourages audience interaction.
• Monitor social media trends and analytics to refine approaches and enhance engagement.
• Collaborate with the marketing team to design and execute integrated marketing campaigns, including direct mail, trade shows, and educational content distribution.
• Ensure consistency across all channels and align initiatives with the overall marketing communication strategy.
• Focus on monitoring and analyzing website and social media performance metrics using tools such as Google Analytics and social media insights.

Requirements

• Bachelor’s degree in Marketing, Information Technology, Web Development, or a related field.
• Minimum of 5 years of experience in technical marketing, web development, or a similar role within a marketing team.
• Strong knowledge of content management systems (e.g., WordPress, Drupal) and web development technologies (HTML, CSS, JavaScript).
• Proven experience with SEO best practices and marketing analytics tools (e.g., Google Analytics, SEMrush).
• Familiarity with social media platforms and best practices for content engagement and distribution.
• Excellent communication skills, with the ability to convey complex technical information to non-technical colleagues.
• Strong analytical skills and a data-driven mindset, capable of translating insights into effective marketing strategies.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.

Preferred

• Experience in Graphic design is a big plus.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• A collaborative and innovative work environment.