Technical Marketing Manager, Business Networking

Irvine, CA (On-site)

$140K/yr – $180K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the technical marketing for networking technologies, turning SDN, gateway, and switching concepts into campaigns, demos, and collateral that educate buyers and partners.

  • Channel ownership: create campaigns and assets across channels with MarComm and Design, tailored for customers and partners.
  • Storytelling and enablement: act as a spokesperson at events and in media, and train marketing, sales, and service teams on key technologies.
  • Audience and measurement: build compelling demos, track impact, and nurture relationships with customers, partners, and industry influencers.

Job Description

Responsibilities

  • Consult with Engineering and Product Management to identify key technologies for current and future products that offer meaningful benefits for consumers. Stay current on market dynamics and competitive offerings and communicate both internally, regularly and on-demand
  • Generate marketing content for key technologies and software applications in a variety of formats, including whitepapers, contributed articles, web copy, presentations, and press releases
  • Act as a spokesperson for key technologies and software applications across events, trade shows, conferences, webinars, and with the media
  • Create compelling demos that highlight the capabilities of key technologies and software applications
  • Conduct internal training as needed for colleagues in Marketing, Sales, and Service & Support
  • Develop, in collaboration with MarComm team, key technology and software application campaigns and assets across channels that meet the needs of customers and channel partners
  • Partner with colleagues in Design to ensure materials are visually appealing and consistent with brand IDs
  • Build relationships with customers, partners, and industry influencers

Requirements

  • BA/BS degree in network engineering, computer science, or technical field
  • 4+ years of progressive experience demonstrating growing influence in a technical marketing, applications engineering, or similar role involving extensive communication of technical features of both hardware and software products to a variety of audiences
  • Extensive knowledge and experience of SDN, Gateway, Switching, AP and vertical networking solution for retail, hospitality, education..
  • Demonstrated ability to effectively communicate technical concepts to both technical and non-technical audiences, including through the creation of marketing assets utilizing multiple mediums and the use of demos
  • Have acted as a spokesperson in a variety of settings
  • Passion for learning and for helping others to learn
  • Excellent written and verbal English communication skills. Bilingual Mandarin a plus
  • Ability to work independently and as part of a team
  • Ability to manage multiple projects and priorities

Preferred

  • Bilingual Mandarin a plus

Benefits

  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • Over four weeks of PTO per year
  • Bi-annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events
TP-Link Systems Inc. logo

TP-Link Systems Inc.

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. For career-related inquiries, please contact hr.usa@tp-link.com.

Founded in 1996
Irvine, California, USA
317 employees (29 in marketing)

Traffic Signals

Monthly Visitors
11.5M
Monthly Google Ads Budget
$14.8K
Traffic Source Mix
Search
67.3%
Direct
27.7%
Referral
4%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~320

Marketing Team

Marketing Team Size
21 (7% of company)
Median Career Experience
14 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
7

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