Technical Growth Marketing Lead at Bezi | USA

Bezi

Technical Growth Marketing Lead

USA (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross channel growth for a developer/game audience by building an acquisition playbook with content, SEO and social, while keeping sales and product in the loop to measure funnel impact.

Growth ownership across channels: target ICP, select channels, and optimize messaging in collaboration with Content.
Organic search end-to-end: content SEO, technical SEO, and answer engine optimization.
Social and developer distribution: build a scalable distribution playbook and audience growth to compound acquisition.

Job Description

Own growth and reach across all channels: target the right people (reach our ICP), at the right place (channels), with the right message (content); partnering with Content to build, execute on, and optimize the acquisition playbook
Own and expand Bezi’s organic search presence end-to-end: content SEO, technical SEO, and answer engine optimization
Grow Bezi's social presence: develop the distribution playbook, build audience, and turn social into a compounding acquisition channel
Build the strategy for getting Bezi content in front of developers and inform the feedback loop between what performs and what gets made next
Develop programs and pipelines to disseminate the mountains of Bezi love and games built using Bezi to the broader game developer community
Develop relationships with game developer content creators; identify and execute on unique, creative ways to incorporate them into our campaigns and product launches
Invest in gathering data, filling gaps, and creating the dashboards to measure impact of work being done, identify early opportunities and improve each piece of the playbook
Marketing succeeds when revenue is brought in. Collaborate with sales to promote, follow-up, and compound your efforts
Report on the funnel, individual channels or tactics, and key learnings and wins to the company

Bezi

Bezi enables game designers to prototype independently, developers to focus on complex work, and technical artists to automate their pipelines - solo or at a studio. Ship your next title with quality and efficiency, no more tradeoffs.

Founded in 2021

San Francisco, California, USA

23 employees (5 in marketing)

www.bezi.com