Technical Content Lead

Responsibilities

• The Role The website. Technical blogs, webinars, and product videos. Your own content and following.
• One person cannot hand-make all of that. So you'll build the system that can. That isn't a stretch goal or a second phase - we don't think the job exists without it.
• You'll join the Growth team reporting to a co-founder.

Requirements

• You can write, and you can tell good writing from bad: send us something you wrote that a technical audience actually read. The most important line in this ad.
• Serious prompt engineering: multi-step LLM pipelines with structured outputs and evals, not chatting with a model. You know why the naive version produces slop.
• 3+ years building things that go to market: technical content, growth engineering, marketing engineering, GTM engineering, DevRel, marketing ops, RevOps, or a founder background. Nobody agrees what to call this job yet. Titles vary; portfolios don't.
• Enough code to be autonomous: Python or TypeScript, APIs, webhooks, a database. Nothing should be blocked waiting for an engineer. We build agentically here - Claude Code, MCP servers, and agent skills are the daily workflow.
• Enough data fluency to be credible: you're writing for Staff Data Engineers and CDOs. You can hold your own on pipelines, data quality, and warehouses.
• Generalist instinct: you find the constraint and fix it, and you'd rather build the workflow than do the task fifteen more times.
• Independence: you don't need hand-holding in a distributed, async team across 12+ countries.
• Fluent English.

Preferred

• You've grown a technical audience of your own: newsletter, blog, LinkedIn, open source, YouTube.
• Content, growth, or DevRel in data, developer tools, or infrastructure.
• Agentic workflows shipped to real users: MCP servers, Claude skills, tool-using agents.
• You can shoot and cut video yourself.
• Data quality, data management, or data observability industry experience.

Benefits

• Be part of a transformation: data quality is having its moment, and we're at the front of it.
• Ownership from day one: if you see a bottleneck, you remove it.
• International culture: colleagues in 12+ countries.
• Work on your own terms: fully remote, flexible hours.
• Paid the same wherever you are: one band for the US and Europe, no geographic discount.
• Your name on the work: you build your own audience on company time, and we want you to.
• Direct line to the founders: how Soda talks about the category gets decided with you in the room.
• Fully remote (US or EU-based), with offices in Brooklyn if you want one.
• All the tokens you need, across all frontier models.
• Real ownership, real impact, no micromanagement.