Responsibilities

• Own and drive the end-to-end product marketing strategy for a business unit, aligned to organizational goals and growth priorities.
• Define and operationalize a clear ICP and buyer persona strategy, ensuring all products within the suite are positioned cohesively.
• Establish unified messaging and value propositions across the portfolio, balancing product-level differentiation with suite-level storytelling.
• Act as a strategic advisor to Product and GTM leadership, influencing roadmap, packaging, and commercialization decisions.
• Lead, mentor, and develop a team of product marketers, fostering a high-performance, customer-centric culture.
• Provide coaching on core PMM disciplines, including positioning, messaging, and go-to-market execution.
• Set clear goals, priorities, and success metrics for the team, ensuring alignment with business objectives.
• Act as a hands-on contributor for priority launches, strategic initiatives, and complex messaging challenges.
• Oversee and guide go-to-market strategies across multiple products, ensuring coordinated and scalable execution.
• Partner with Sales, Product, and Demand Generation teams to drive successful launches, feature releases, and campaigns.

Requirements

• Bachelor's degree or equivalent experience.
• 7-10+ years of technical product marketing experience, preferably in SaaS or subscription B2B solutions.
• Demonstrated experience leading product marketing for a portfolio or multiple products.
• Proven ability to develop and scale go-to-market strategies and messaging frameworks.
• Experience managing or mentoring team members, with a strong interest in talent development.
• Strong understanding of customer pain points, market composition, and competitive landscape.
• Proven experience in go-to-market strategies and product content development.
• Exceptional ability to translate technical details into customer-centric messaging.
• Strong leadership and interpersonal skills, fostering collaboration across sales, marketing, and product teams.

Preferred

• Advanced degree (MBA or related experience preferred).
• Experience (formal or informal) in a team lead or people management role.
• Public speaking experience, including webinars, customer training, or industry conferences.
• Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting).
• Product marketing experience with SaaS, cloud, or enterprise software.
• Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.