Responsibilities

• Partner closely with the Field Marketing Manager (FMM) to develop and execute weekly priorities, market strategies, and activation plans.
• Serve as the face of the brand within the local market, cultivating relationships with key community partners, influencers, retailers, and event organizers.
• Identify opportunities to increase brand visibility and consumer engagement through local events, partnerships, and grassroots marketing initiatives.
• Plan and execute high-impact sampling events, experiential activations, product seedings, and promotional programs that align with brand objectives.
• Recruit, train, schedule, coach, and manage a team of part-time Brand Ambassadors to ensure exceptional execution and brand representation.
• Manage all aspects of event logistics, including planning, permitting (when applicable), setup, execution, breakdown, and post-event reporting.
• Coordinate product inventory, receive and track deliveries, and maintain organized storage and inventory controls.
• Transport products, materials, and event assets to activations, retail visits, and sales support initiatives.
• Create engaging and memorable consumer interactions that increase brand awareness, trial, and loyalty.
• Maintain accurate reporting, event recaps, inventory tracking, and market insights through designated CRM and reporting platforms.