Head of Marketing
Lost Media
USA (Remote)
$6K/mo - $15K/moIn-houseFull-timeSenior level
2 hrs ago
Team Lead, Creative Performance
Atlanta, GA (On-site)
Salary Not AvailableSenior Level5+ years expOther
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the creative performance engine by turning data from Meta, TikTok, YouTube, and Google into scalable concepts and tests that lift CTR, CVR, and ROAS.
- Create and codify creative frameworks rooted in platform behavior and audience psychology to drive tests and learnings.
- Turn performance data into actionable iteration plans and scalable patterns across accounts.
- Build and mentor a multidisciplinary team to increase creative velocity and production efficiency.
Job Description
- Performance Creative Pod Leadership
- Build creative frameworks rooted in platform behavior, audience psychology, media insights, and conversion principles
- Establish best practices for concept development, briefing, production, testing, reporting, and optimization
- Partner closely with Paid Media team to align creative strategy with media goals, KPIs, audience segmentation, and scaling opportunities
- Partial owner of the evolution of creative performance standards across channels including Meta, TikTok, YouTube, Google, and emerging platforms
- Creative Strategy & Testing
- Oversee development of high-converting creative concepts, hooks, messaging frameworks, and testing roadmaps
- Translate media performance data into actionable creative insights and iteration plans
- Lead structured creative testing methodologies including: Concept testing, Hook testing, Offer testing, Messaging frameworks, Creator variations, Format and pacing variations, Landing page alignment
- Ensure a strong pipeline of net-new concepts and iterative creative variations is consistently moving through production
Acadia
We are a trusted growth marketing agency that brings together scarce skills in the area of CRO (conversion rate optimization), Paid Media (Search, Performance, Video, Audio, Programmatic), SEO, Analytics (inclusive of customer segmentation, snowflake expertise, database creation, 1P data and audience management, and dashboarding), along with Social, Influencer, and of course also Retail Media and Marketplace expertise (Amazon, Walmart.com, Instacart, Target, etc...). We are here to help you grow. We are here to build long-lasting, trusted relationships. We are here to create great careers in a core-values focused environment for our employees.
