Responsibilities

• Identify, vet, and manage creator and influencer talent for public-sector campaigns
• Negotiate influencer contracts and manage usage rights in compliance with FTC guidelines
• Apply expertise in public health, safety, or civic campaigns to ensure messaging accuracy and brand alignment
• Measure and report influencer campaign performance using appropriate metrics
• Ensure all influencer content adheres to government brand standards and approval workflows
• Collaborate with account and creative teams to develop and execute influencer strategies

Requirements

• Established creator/influencer network or proven ability to identify and vet talent
• Experience managing influencer contracts, usage rights, and FTC compliance
• Ability to measure and report influencer campaign performance
• Experience working within government brand standards and approval workflows
• SLED or public-sector experience, or a genuine interest in navigating these environments
• Background in public health, safety, or civic campaigns is a strong plus