Tactical Gear Brand Media and Content Coordinator

Wylie, TX (On-site)

$21/hr – $23/hrMid LevelFull time

Posted 2 months ago

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Job Summary

Own content coordination and publishing across social and ecommerce channels, driving product launches, audience engagement, and brand storytelling through hands-on media creation and cross-team collaboration.

  • Content & Publishing: Coordinate photography, videography, captions, and publishing across Instagram, TikTok, YouTube, Facebook, X, Shopify, and email.
  • Launch & Community Orchestration: Help product launches, newsletters, social posts, and promotions with internal teams and external creators.
  • Engagement & Relationship Building: Interact with customers, creators, influencers, and industry peers to foster positive relationships and feedback loops.

Job Description

  • Assist with creating and publishing content across Instagram, Facebook, TikTok, YouTube, X, Shopify, and email
  • Help create engaging short-form video content focused on products, gear setups, launches, and tactical use-cases
  • Assist with product launches, newsletters, social posts, and promotions
  • Coordinate with internal teams to help keep content and launches organized and on schedule
  • Interact with customers through Instagram DMs, comments, story replies, and social media engagement
  • Help foster positive relationships with customers, creators, influencers, and industry homies
  • Assist with photography, videography, editing, captions, and social media publishing
  • Support website and Shopify content updates when needed
  • Attend trade shows, range days, industry events, and media shoots when needed
  • Must understand tactical gear, firearms accessories, and modern equipment setups
  • Must be able to independently configure/load tactical equipment setups without assistance
  • Strong understanding of Instagram, TikTok, YouTube, and modern social media platforms
  • Comfortable shooting/editing short-form video content
  • Organized, self-motivated, and dependable
  • Strong communication skills
  • Photography/video editing experience preferred
  • Shopify, Klaviyo, Adobe Suite, CapCut, or similar experience preferred
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Free food & snacks
  • Health insurance
  • Opportunity for advancement
  • Paid time off