Director of Growth Marketing, Innovation
Skylight
USA (Remote)
$160K/yr - $200K/yrIn-houseFull-timeDirector/executive7+ years exp.
17 hrs ago
TACTICAL GEAR, BODY ARMOR - HEAD OF BRAND & GROWTH
Miami, FL (Unknown)
Salary Not AvailableSenior Level6+ years expFull time
Posted 3 days ago
Job Summary
Own creating and executing brand programs that raise RTS Tactical's awareness and drive partnerships and activations.
- Lead initiatives from concept through outreach, negotiation, and execution
- Forge strategic partnerships with industry, media, and external partners
- Measure impact and optimize brand initiatives across channels
Job Description
Responsibilities
- Develop and execute initiatives that increase brand awareness, visibility, and market presence.
- Identify new channels and opportunities to expand the reach of the RTS Tactical brand.
- Develop PR and media opportunities that strengthen brand recognition and positioning.
- Build strategic relationships with relevant organizations, industry partners, media, creators, and other external stakeholders.
- Identify and develop collaborations, sponsorships, and other brand opportunities.
- Develop creative campaigns and initiatives that generate attention, engagement, and organic reach.
- Identify events, activations, and opportunities that strengthen brand presence.
- Lead initiatives from initial concept and outreach through negotiation, coordination, and execution.
- Collaborate with internal marketing, creative, sales, and leadership teams to bring initiatives to life.
- Stay closely connected to industry, consumer, and cultural trends to identify emerging opportunities.
Requirements
- 6+ years of experience in brand marketing, brand development, PR, communications, experiential marketing, partnerships, or a related field.
- Demonstrated experience developing and executing brand campaigns, PR initiatives, collaborations, events, activations, or other growth initiatives.
- Strong relationship-building, communication, and negotiation skills.
- Creative thinker with strong business judgment and commercial awareness.
- Proven ability to independently identify opportunities and drive projects forward.
- Strong project management, organizational skills, and follow-through.
- Experience working cross-functionally with creative, sales, marketing, and leadership teams.
- Experience managing external agencies, vendors, media relationships, or strategic partners is a plus.
- Experience within tactical, outdoor, defense, public safety, sporting goods, or another enthusiast-driven industry is a plus.
Benefits
- Benefits package including health, dental, vision, life insurance, PTO, and 401(k) matching.
RTS TACTICAL
3.9 Glassdoor
RTS Tactical, we design, engineer, produce and provide world-class, top-of-the-line body armor and tactical gear. Our products are designed and manufactured using state-of-the-art materials and technologies – setting a new standard for functionality, durability, and affordability.
Founded in 2019
Miami, Florida, USA
20 employees (6 in marketing)
1% recommend to a friend
Salaries
Head of Growth median pay in the United States
Most pay falls between $145K and $200K. Based on 25 salaries.
Marketing Team
Marketing Team Size
4 (20% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
84.6K
Monthly Google Ads Budget
$14.2K
Traffic Source Mix
Search
49.3%
Direct
29%
Referral
4.4%
Social
9.4%
Paid
0.4%
Headcount Trend
Current headcount: ~20
Links
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