Responsibilities

• Own the integrated strategy vision for the client across strategy, communications, performance marketing, experience strategy, and content
• Guide the evolution of an enterprise creative platform and other enterprise initiatives into full-funnel, multi-channel activation
• Champion a customer-first planning approach, mapping emotional and functional jobs-to-be-done across the lifecycle to ensure every activation meets a real member need
• Inform annual and quarterly business reviews, bringing forward market trends, competitive shifts, cultural signals, and new member behaviors
• Architect an outcomes-based performance strategy aligned to the client's business goals (eligibility, consideration, acquisition, CLV, retention)
• Connect performance to creative, ensuring briefs are insight-driven, audience-led, and designed for measurable impact

Requirements

• 15+ years of experience leading performance, growth, or lifecycle strategy—with at least 7+ years in financial services, including banking, insurance, fintech organizations (nice to have)
• Proven track record of designing and leading acquisition, onboarding, and cross-sell strategies that drive measurable business outcomes
• Mastery in full-funnel strategy, performance marketing, CRM, and digital experience planning
• Ability to connect business outcomes, member insights, human behavior, and cultural signals into clear strategic direction
• Confidence presenting to and influencing C-suite executives
• Experience leading large, multidisciplinary strategy teams
• Demonstrated ability to shape long-term transformation roadmaps and mobilize teams around them
• Comfort working in a highly regulated environment with a strong sense of mission and purpose

Preferred

• (nice to have) in financial services, including banking, insurance, fintech organizations
• (nice to have) Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances