Responsibilities

• Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
• Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
• Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
• Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
• Architect and oversee full-funnel, audience-led strategies tailored to: Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
• Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
• Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
• Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
• Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
• Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
• Oversee execution across all core performance channels: Primary - paid search, paid social; Secondary - programmatic, affiliate, CTV, and emerging platforms
• Maintain deep expertise across key platforms: Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
• Meta, TikTok, LinkedIn, and programmatic ecosystems
• Lead advanced capabilities across: Feed optimization and automation (critical for ecommerce scale)
• Creative testing frameworks and iteration velocity
• Signal development, audience modeling, and incrementality
• Own the measurement framework and marketing technology ecosystem, including: GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
• Attribution models, incrementality testing, and offline conversion tracking
• Reporting and visualization (e.g., Looker Studio)
• Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value