SVP Media Strategy

Rochester, MI (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Own the client media strategy with a strong analytics backbone, shaping audience-driven, cross-channel plans and a trusted advisory relationship, while leading a team and advancing learning agendas for continuous media optimization.

  • Lead integrated media frameworks across paid digital, linear, social, programmatic, and emerging platforms.
  • Define audience and content strategies with research and creative teams to translate goals into measurable media actions.
  • Mentor and grow a media team, foster learning, and surface new opportunities to keep clients ahead of industry trends.

Job Description

Own the client media strategy with a strong analytics backbone, shaping audience-driven, cross-channel plans and a trusted advisory relationship, while leading a team and advancing learning agendas for continuous media optimization.

  • Lead integrated media frameworks across paid digital, linear, social, programmatic, and emerging platforms.
  • Define audience and content strategies with research and creative teams to translate goals into measurable media actions.
  • Mentor and grow a media team, foster learning, and surface new opportunities to keep clients ahead of industry trends.
Daniel Brian Advertising logo

Daniel Brian Advertising

DBA specializes in innovative and measurable advertising campaigns to engage families via retail (QSR & CPG), healthcare (hospitals & wellness products) as well as finance, family entertainment and sporting goods. In addition to traditional advertising services and performance marketing, DBA provides integrated expertise in emerging social and digital media including branded entertainment, crypto/NFT development, digital TV and content marketing. PHILOSOPHY: "Better Brands for a Better Human Condition" - We believe success in the social economy is a science that follows an authentic contribution to society rather than social manipulation.LEARN MORE AT OUR WEBSITE: danielbrian.comRETAIL MARKETING: DBA has extensive experience in franchise, QSR, CPG, shopper marketing, promotional content marketing and blogger engagement for brands including:- Papa John's Pizza- Rocket Mortgage/Quicken Loans- Gerber Baby Food- Coca-Cola- Meijer- Chick-fil-A- Dominos Pizza- Popeyes- Disney- Warner Bros.- Sony- Wholefoods- Flagstar Bank- Citizens Bank- Microsoft- Hungry Howie's Pizza- Milk UnleashedRETAIL RESULTS: DBA's content marketing, digital promotions and platforms have produced billions of online page views as well sales.HEALTHCARE & WELLNESS: DBA is a full-service agency of record for leading health systems and health products. As a pioneer of branding and content marketing for the healthcare industry, DBA has a long health history:- University of SVS Vision- 21st Century Oncology- Penn Medicine- Henry Ford Health System- Blue Cross/Blue Shield- Health Alliance Plan- CHI St. Vincent - Little Rock- Mercy Medical Center - Des Moines- Advocate Health Care - Chicago- Cincinnati Children's Hospital- Children's Hospital of Central California- Valley Health Plan- GlaxoSmithKline- PfizerHEALTHCARE RESULTS: Measured in millions of lives improved and saved by the amazing partners we were able to support through awareness and patient referral.

Founded in 1992
Rochester, Michigan, USA
45 employees (18 in marketing)

Traffic Signals

Monthly Visitors
7.5K
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
32%
Direct
50.9%
Referral
7.5%
Social
8.2%
Paid
1.3%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
11 (24% of company)