Responsibilities

• Build, lead, and develop a high-performing marketing team focused on execution, creativity, and results.
• Establish clear KPIs and accountability measures across all marketing functions.
• Collaborate cross-functionally across all departments and executive leadership teams to support company initiatives.
• Lead marketing efforts for new club openings, pre-sale campaigns, and market expansion strategies.
• Manage annual marketing budgets and vendor relationships while ensuring cost-effective execution.
• Stay current on industry trends, consumer behavior, competitive positioning, and emerging marketing technologies.
• Develop and execute marketing strategies focused on increasing membership leads, guest traffic, and overall club revenue.
• Drive lead generation initiatives across digital, social, paid media, referral, and grassroots channels.
• Partner closely with operations and sales leadership to improve lead conversion and overall marketing ROI.
• Build and optimize marketing funnels that increase prospect engagement from awareness to membership conversion.
• Analyze campaign performance, lead quality, conversion metrics, CAC (Customer Acquisition Cost), and ROI to drive continuous improvement.
• Create strategies to increase personal training, group fitness, and ancillary revenue opportunities.
• Oversee paid media strategies including Meta Ads, Google Ads, SEO/SEM, geofencing, streaming, and retargeting campaigns.
• Manage website optimization, landing pages, digital user experience, and online lead capture performance.
• Partner with vendors and internal teams to improve automation, CRM marketing, text campaigns, and email marketing initiatives.
• Ensure digital campaigns align with club openings, promotions, seasonal initiatives, and operational goals.
• Lead the company’s social media strategy across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels.
• Build a strong, recognizable, and engaging brand presence that drives both community engagement and business growth.
• Oversee content strategy including video, photography, influencer partnerships, member success stories, fitness education, and culture-focused content.
• Ensure consistent brand voice, messaging, and visual identity across all platforms and campaigns.