SVP of Marketing - Maryland

Hanover, MD (On-site)

$186K/yr – $256K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive the Live! Casino & Hotel marketing strategy with senior leadership alignment and a strong emphasis on budget, branding, and community engagement.

  • Must-have: 10+ years in consumer marketing in a high-volume hospitality setting with senior leadership experience.
  • Standout: proven cross-functional leadership and community/PR initiatives with partners.

Job Description

Responsibilities

  • Develops and manages the implementation of marketing plans for Live! Casino and Hotel.
  • Leads the progression of marketing plans and adjusts these plans to ensure the successful achievement of the Casinos’ goals.
  • Work with senior leadership to develop best in class strategies and processes for the Marketing, Finance and Operations teams, providing open and complete communications with all departments
  • Leads the development and growth of the marketing department team members.
  • Directs the implementation and development of the Casinos’ branded marketing programs, player tracking and development programs.
  • Develops and manages the budget for the marketing department.
  • Leads the Casino effort in establishing it as a community leader through effective public relations and communications.
  • Leads the Casino effort in developing cooperative marketing and operational efforts with local partners.
  • Develops and trains staff, interviews for new hires and performs performance evaluations of direct reports and ensures timely, accurate and effective evaluations are completed on all members of the marketing department.
  • Formulate and drive a strategy from identification and analysis of marketing issues. Create perspectives on business changes, and align conclusions with appropriate stakeholders

Requirements

  • Must be able to obtain and maintain a valid gaming license for the position as determined by the Maryland Lottery and Gaming Control Agency and Alcohol Beverage Control card.
  • Bachelor’s Degree from an Accredited Institution in a business-related field (i.e. Marketing, Finance, and Business) or equivalent experience required. An advanced degree is preferred.
  • Minimum ten (10) years of experience in operating Consumer Marketing programs in a high-volume hospitality environment, including conceptualizing, producing and executing these types of programs.
  • Minimum 5 years’ experience in a Senior Marketing Executive role serving in a principal (senior most) capacity at a large casino or integrated resort.

Benefits

  • Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:
  • Free Basic Life Insurance
  • Free Short Term & Long Term Disability
  • Generous retirement savings options
  • Paid Time Off
  • Tuition Reimbursement
  • On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
  • Training and pathways for career growth
  • Robust Rewards & Recognition Programs
  • Annual Merit Based Pay Increases
  • Discretionary Performance Bonuses
  • Discretionary Service Bonuses
  • Free parking
  • Free food and discounted meals
  • Live! Hotel, Food & Beverage, and Entertainment Discounts
  • Life at Live! - To be part of an exciting experience unlike any other in the market.
  • To be given the power and responsibility to put service and community first.
  • To come together as a strong team, while valuing and celebrating our diversity.
  • To be given the tools, resources, and opportunity to grow in their career.
  • To work hard and have fun.
Live! Casino and Hotel Maryland logo

Live! Casino and Hotel Maryland

The five-time AAA Four Diamond rated Live! Casino & Hotel Maryland opened in 2012 and is one of the largest and most luxurious commercial casinos in the country. Offering guests a range of activities including gaming, entertainment, world-class dining and hotel accommodations, Live! Casino & Hotel is consistently ranked the top tourist attraction in the state and was named one of the top 10 hotels in Maryland by U.S. News & World Report. Located between Washington, D.C. and Baltimore, and adjacent to the popular Arundel Mills Mall with free garage parking, the property features one of the area’s biggest entertainment venues, The HALL at Live!, along with Maryland’s #1 Sportsbook with partner FanDuel at Sports & Social Maryland. Other amenities include nearly 200 live action table games and 4,000 slot machines, a large Poker Room, two High Limit Rooms, and the Orchid Gaming & Smoking Patio. The award-winning hotel features 310 luxury guest rooms, the luxurious Live! Spa offering an array of rejuvenating and age-defying spa treatments and five spa level hotel suites that include private in-room treatment areas, and The Cordish Art Collection complete with more than 40 pieces of contemporary art from world-renowned artists including Andy Warhol. Multiple dining options including Zagat-rated The Prime Rib, David’s serving breakfast, brunch, lunch and dinner, Luk Fu featuring an extensive Asian focused menu, and the County’s first Korean barbecue restaurant KOHO Korean BBQ House. Live! Casino & Hotel Maryland is owned and operated by a company that is affiliated with The Cordish Companies.Follow us on Facebook, X (formerly Twitter), and Instagram at @livecasinomd for the latest updates, and visit maryland.livecasinohotel.com for more information. For employment opportunities, visit maryland.livecasinohotel.com/careers

Founded in 2012
Hanover, Maryland, USA
1.3K employees (121 in marketing)

Traffic Signals

Monthly Visitors
133.5K
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
39.1%
Direct
49.8%
Referral
10.1%
Social
0.5%
Paid
0.4%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
121 (9% of company)
Marketing Roles Posted (Last 30 Days)
2

Recent News