SVP, Marketing, Brand & Communications

Carmel, IN (On-site)

$90,000/hr – $125,000/hrSenior Level3+ years expFull time

Posted 1 day ago

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Job Summary

You will own the enterprise brand, marketing, and communications function, guiding strategy, reputation, and customer experience while coordinating planning, events, and cross‑functional partnerships to drive growth.

Own brand and communications strategy and reputation management
Lead data-driven marketing initiatives and customer experience improvements
Collaborate with Retail, Operations, Digital Banking, and Lending to improve customer journeys

Job Description

Responsibilities

Develop and execute a comprehensive enterprise brand, marketing, communications, and customer experience strategy
Align marketing and communications initiatives with the Bank's strategic plan and growth objectives
Serve as a strategic advisor to executive leadership on brand positioning, reputation management, customer engagement, and market opportunities
Lead annual planning processes for marketing, communications, and brand initiatives
Lead and oversee the planning, coordination, and on-site execution of corporate events, including employee engagement initiatives, customer-facing events, seminars, and other strategic organizational programs
Maintain and strengthen the Bank's brand identity and market positioning
Ensure consistency of messaging and visual standards across all channels
Guide long-term brand strategy and competitive differentiation
Oversee management of subsidiary, product, and community-based brand initiatives
Provide oversight of all advertising, campaign development, lead generation, and customer acquisition activities

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field required
Demonstrated success leading and developing high-performing teams
Minimum of three years of executive or senior leadership experience
Strong analytical skills with the ability to assess market trends and opportunities
Proven track record of developing and executing successful marketing strategies that drive business growth
Proficiency with CRM, marketing automation, and customer engagement platforms
Strong knowledge of SEO, SEM, paid media, social media, and digital acquisition strategies
Experience with market research, customer segmentation, and competitive analysis tools
Budget management, forecasting, and marketing ROI evaluation

Preferred

Master's degree (MBA preferred) in Marketing, Communications, Business, or related field
10+ years of progressive marketing and communications leadership experience, including executive-level responsibilities
Financial services or banking industry experience
Proven success driving growth through integrated marketing, branding, and communications strategies
Experience leading high-performing teams and managing agency/vendor partnerships
Strong expertise in digital marketing, analytics, and customer acquisition strategies
Experience in reputation management, public relations, and executive communications

Benefits

Medical Insurance (eligible on date of hire) with options for High Deductible Health Plan (HDHP) and Co-Pay Plan
Vision Coverage
Dental Coverage
Prescription Plan
Wellness Incentive – earn up to $25 per pay period toward premium reduction
Life & Accidental Death & Dismemberment Insurance – 100% employer-paid
Short & Long-Term Disability Insurance – 100% employer-paid
401(k) Plan
Profit Sharing Stock Option
Health Savings Account (HSA) contributions for HDHP participants

First Farmers Bank & Trust

3.7 Glassdoor

Founded in 1885, as Mark Tully’s Exchange Bank, our institution has steadfastly committed itself to preserving the traditions of rural banking and bringing that style of service to new markets. First Farmers Bank & Trust is a privately held financial institution dedicated to serving its communities with state of the art banking products with old fashioned service. In the dynamic world of financial services, we at First Farmers pride ourselves on retaining our hometown flavor and quality customer service, while providing innovative commercial lending and deposit products at competitive rates.First Farmers Bank & Trust now serves over 60,000 clients throughout Indiana and Illinois from 35 conveniently located branch offices and has become one of the premier community banks in the Midwest. With over 350 employees and over $1.9 billion in assets, the bank has come a long way from Mark Tully’s original Exchange and is now the largest Agricultural bank east of the Mississippi River as designated by the FDIC. But central to the bank focus is the commitment to remain an independent institution, free to change dynamically to meet the needs of its customers and communities.At First Farmers Bank & Trust, we have always understood that our most valuable asset is the quality and commitment of our people. We have created a progressive work environment that promotes and rewards excellence. We enjoy a relaxed working atmosphere, competitive salary scale, and excellent benefits packages. First Farmers Bank & Trust promotes a healthy and happy work environment by providing a wellness and recognition program. We also provide opportunities for internal and external educational programs.A current list of employment opportunities is available at: https://ffbt.applicantstack.com/x/openingsPlease contact Guy Staska, Human Resources Advisor, with any questions at (574) 241-4588.

Converse, Indiana, USA

312 employees

www.ffbt.com

1% recommend to a friend

1% CEO approval