Responsibilities - Growth Strategy — Assist with building the annual digital roadmap, campaign strategy, channel prioritization, customer segmentation, and revenue forecasting across all brands and channels. - Demand Generation (B2B) — Design and implement scalable lead generation systems to drive corporate, collegiate, resort/destination, promo (ASI/Sage), and golf channels; partner with Sales to improve pipeline quality and conversion. - DTC Growth & Site Development — Lead DTC launch and redesign initiatives for Legacy and League brands; define paid media plans, SEO structure, CRO roadmaps, and email/SMS strategy. - Paid Media & Performance Marketing — Strategy and execution across paid search, paid social, retargeting, programmatic, and affiliate channels; build dashboards tracking CAC, ROAS, MER, and attribution. - Brand & Creative Collaboration — Partner with Creative Art and Merchandising to produce high-performance, story-driven brand content that is distinct and conversion-focused. - Analytics & Reporting — Assist with building enterprise-wide reporting across all brands and channels; manage agency and platform partnerships with clear accountability to results. - Team Leadership — Lead, coach, and develop a growing marketing team across multiple locations; build a culture of accountability, creativity, and continuous improvement. - AI-Enabled Marketing — Leverage AI tools to improve targeting, personalization, content production, and campaign performance across B2B and DTC channels. Requirements - Bachelor\'s degree in Marketing, Communications, Business, or a related field — or equivalent experience driving digital revenue at scale - 7–12+ years of marketing experience in multi-brand or multi-business-unit environments; agency or larger company background preferred - Proven success scaling DTC revenue and B2B demand generation, including paid search, lead generation, landing pages, and CRO - Deep expertise in paid media, analytics, and content strategy with the ability to tie marketing activity directly to revenue and EBITDA - Experience managing multi-site ecosystems; acquisition integration experience a strong plus - Background partnering with Merchandising and Creative teams, preferably in lifestyle, apparel, or consumer goods - Track record of building and developing high-performing marketing teams - Excellent communication, writing, and presentation skills; strong project management and attention to detail - Proficiency in MS Office Suite; working knowledge of Adobe Creative Suite and HubSpot/HighSpot a plus Nice_to_have Benefits Compensation How_to_apply About_company - About L2 Brands represents a family of established industry-leading brands — League, Legacy, Ouray, and Locale — dedicated to delivering premium apparel, headwear, and licensed consumer merchandise. Each brand carries its own distinct identity while contributing to a cohesive, growth-driven enterprise with deep roots and a clear vision for the future. Our growth is powered by authentic customer relationships, product innovation that anticipates market trends, and an organizational culture that demands excellence. Other - What To Expect - Full-time, salaried position based in a professional office environment - Travel required for team collaboration, trade shows, customer visits, and photoshoots (up to 50% travel) - Reports to Chief Experience Officer