Own the multi-brand marketing engine with a focus on growth strategy, demand generation, and AI-enabled optimization to drive revenue across B2B and DTC channels.

• Growth Strategy and Demand Gen: Assist with the annual digital roadmap, campaign strategy, channel prioritization, customer segmentation, and revenue forecasting across all brands and channels.
• Paid Media & Performance Marketing: Strategy and execution across paid search, paid social, retargeting, programmatic, and affiliate channels; build dashboards tracking CAC, ROAS, MER, and attribution.
• Analytics, Leadership & AI: Build enterprise-wide reporting, manage agency/platform partnerships, lead a growing marketing team, and leverage AI to improve targeting, personalization, content, and campaign performance.