Own and coordinate high level strategic planning across client goals to drive performance-based media and analytics driven outcomes, with cross-team collaboration and executive alignment.

• Strategic Planning: Lead translating client goals into integrated media plans and quarterly strategies across channels.
• Strategic Planning: Align with Next executive leadership on marketing approach and guide the Business Solutions, activation teams, and media partners.
• Strategic Planning: Extract high level insights from campaign reporting and execute across all channels.
• Strategic Planning: Apply attribution models to build media recommendations and optimize future campaigns.
• Strategic Planning: Maintain understanding of analytics tools and identify applications based on business needs.
• Strategic Planning: Oversee quarterly strategic framework and lead client recommendations.
• Strategic Planning: Lead understanding of the client business, uncover motivations, and learn from quarterly business trends.
• Strategic Planning: Seek innovative media solutions to hit client goals and monitor health using ROI and other key metrics.
• Strategic Planning: Ensure strategic alignment across channels for a fully integrated approach.
• Account Management: Responsible for agency revenue and profitability.