Responsibilities

• Own the integrated strategy vision for the client across strategy, communications, performance marketing, experience strategy, and content.
• Guide the evolution of an enterprise creative platform and other enterprise initiatives into full-funnel, multi-channel activation.
• Champion a customer-first planning approach, mapping emotional and functional jobs-to-be-done across the lifecycle to ensure every activation meets a real member need.
• Inform annual and quarterly business reviews, bringing forward market trends, competitive shifts, cultural signals, and new member behaviors.
• Architect an outcomes-based performance strategy aligned to the client's business goals (eligibility, consideration, acquisition, CLV, retention).
• Connect performance to creative, ensuring briefs are insight-driven, audience-led, and designed for measurable impact.
• Drive a test-and-learn operating model across the portfolio, ensuring every activation is designed for continuous improvement.
• Champion personalization and relevance, leveraging data signals to tailor messaging, creative, and experiences across segments and moments.
• Lead, manage and scale multidisciplinary team of strategists across Brand, Experience, Connections, and Performance Strategy.
• Cultivate a team culture that values agility, accountability, innovation, and performance excellence.

Requirements

• 15+ years of experience leading performance, growth, or lifecycle strategy—with at least 7+ years in financial services, including banking, insurance, fintech organizations (nice to have).
• Proven track record of designing and leading acquisition, onboarding, and cross-sell strategies that drive measurable business outcomes.
• Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines. (nice to have)
• Mastery in full-funnel strategy, performance marketing, CRM, and digital experience planning.
• Ability to connect business outcomes, member insights, human behavior, and cultural signals into clear strategic direction.
• Confidence presenting to and influencing C-suite executives.
• Experience leading large, multidisciplinary strategy teams.
• Demonstrated ability to shape long-term transformation roadmaps and mobilize teams around them.
• Comfort working in a highly regulated environment with a strong sense of mission and purpose.

Preferred

• 15+ years of experience leading performance, growth, or lifecycle strategy—with at least 7+ years in financial services, including banking, insurance, fintech organizations (nice to have).
• Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines. (nice to have)

Benefits

• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• - Business Resource Groups that support multiple affinities and alliances