Responsibilities

• Identify and Prioritize Influence: Build and maintain a list of the top 25 most influential voices in technology relevant to Salesforce's story — spanning media, analysts, podcasters, creators, customers, partners, employees, and executives.
• Develop a differentiated approach spanning business and technology thought leaders, creators, practitioners, developers, entrepreneurs, industry voices, and other influential communities.
• Identify emerging shifts in how audiences discover information, form opinions, and make technology and business decisions, translating those shifts into opportunities for Salesforce.
• Build and Manage Ongoing Relationships: Develop personalized engagement programs (briefings, access, exclusives, events) that turn one-off interactions into durable, mutually valuable relationships with each priority voice.
• Develop always-on influencer programs — advisory councils, ambassador programs, content collaborations, embargoed briefings — that keep top voices engaged consistently, not just around launches.
• Build sustained relationships and advocacy beyond transactional, campaign-based influencer engagements.
• Establish Salesforce as a trusted and compelling partner for leading and emerging voices across technology, business, AI, entrepreneurship, and culture.
• Partner Cross-Functionally on Narrative: Work closely with Product, Marketing, Communications teams to shape narratives, proof points, and customer stories that can be seeded through influencer channels.
• Partner with Product Marketing and Communications to translate complex Salesforce innovations — including AI, CRM, data, and emerging technologies — into opportunities for authentic, audience-first storytelling.
• Integrate influential voices into major Salesforce product launches, campaigns, thought leadership initiatives, and cultural moments, including tentpole experiences like Dreamforce.

Requirements

• 15+ years in communications, marketing, influencer strategy, or media relations, with senior leadership experience focusing on technology.
• Ability to create a new capability, challenging traditional approaches, and defining how Salesforce can use influential voices to build trust, relevance, and advocacy at global scale.
• Demonstrated experience identifying, recruiting, and managing relationships with high-profile media, analysts, creators, or industry voices.
• Deep understanding of the enterprise software, cloud, and artificial intelligence markets, and the global creator and influencer ecosystem.
• Experience advising and influencing C-suite executives on public narrative and visibility strategy.
• Strong cross-functional collaborator with the ability to align teams around a shared narrative in a highly matrixed global organization.
• Track record of building measurable, scalable influencer/creator programs that connect investments to business outcomes.
• Excellent judgment on reputational risk and brand protection.
• Experience leading a high-performing team of direct reports and agency partners.

Benefits

• When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best .
• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.