Responsibilities

• Serve as the executive digital and social lead across a portfolio of high-profile healthcare and pharmaceutical clients, setting enterprise-level strategy and driving transformational engagement models.
• Translate complex business objectives into integrated, omnichannel digital ecosystems that fuel brand growth, deepen stakeholder engagement, and deliver measurable impact.
• Provide executive-level strategic counsel informed by market intelligence, audience analytics, competitive insights, and performance data to guide investment and decision-making.
• Identify whitespace opportunities and drive organic growth through expanded digital capabilities, innovation pilots, emerging technologies, and scaled omnichannel programming.
• Lead digital strategy for new business and partner with account leadership to scope and commercialize incremental initiatives that expand revenue and client partnerships.
• Oversee cross-functional collaboration across strategy, creative, paid media, analytics, and account teams to deliver cohesive, high-impact digital programs.
• Direct integrated content strategies, editorial roadmaps, and paid social programs to ensure alignment with brand voice, regulatory standards, audience needs, and ROI objectives.
• Proactively monitor digital, platform, cultural, and healthcare industry trends to keep clients and internal teams ahead of innovation and regulatory shifts.
• Translate complex analytics and engagement data into executive-ready insights and actionable recommendations that drive continuous optimization and business impact.
• Mentor and develop team members while advancing Digital & Social Strategy frameworks, operational excellence, cross-agency integration, and innovation adoption.

Requirements

• 12+ years of experience (including healthcare/pharma experience) as a senior leader in a similar practice, group, or function
• Knowledge of and experience with the rules and regulations that govern pharma marketing
• Strong ability to deliver persuasive, evidence-based counsel that wins over C-suite executives who have limited time
• Comfort working in cross-functional teams and interacting with different people on a daily basis (including clients)
• Experience developing digital/social content and assets, with knowledge of individual social platforms and their requirements (Facebook, Instagram, LinkedIn, X)
• Experience with social platform promotion and metrics tools (Google Analytics, Facebook Insights, Facebook Ads Manager, LinkedIn analytics, LinkedIn Campaign Manager, X Insights, X Ads, etc.)

Nice to Have

• Experience in website development process and/or project management a plus
• Experience implementing and managing paid social media campaigns a plus
• Experience with generative AI tools is a plus but not a requirement.

Benefits

• Health benefits to include Medical, Dental and Vision
• Company match 401k
• flexible paid time off (PTO) and sick time