Responsibilities

• Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
• Ensure that all client deliverables are produced completely and efficiently leveraging tools such as Asana or Smart Sheets.
• Oversee strategic principles for commerce work deliverables and able to engage and articulate with client Sr. Leadership to present and defend approaches.
• Oversee action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization
• Evaluate and recommend full spectrum of Commerce partnerships including all appropriate Retail Media platforms (Walmart Connect, Kroger Precision Marketing, Amazon, Roundel, Sam’s Club MAP, etc.) as well as bid and campaign management tools (i.e Pacvue and SKAI) and Retailer data and analytic tools (Luminate/Scintilla, Stratum, AMC)
• Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
• Keep clients and agency counterparts informed on latest developments in the Commerce industry and develop bespoke Thought Leadership opportunities at external conferences and client events
• Grow agency Commerce business through new business and organic client growth
• Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals
• Lead client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view

Preferred

• 12+ years of progressive levels of e- commerce / shopper/retail media experience with several years in the Commerce space
• In-depth activation and optimization experience with Amazon, Walmart, Kroger, Target, etc.
• Experience with organic and paid search and or display on-site and off-site
• Experience applying commerce marketing to brand-building and direct response initiatives
• Experience with Retail Media Data a plus (Luminate/Scintilla, Amazon Marketing Cloud, Stratum)
• Strong command of search engine research and reporting resources
• Experience with at least one major bid management tool (Pacvue or SKAI)
• Demonstrated leadership and management skills of a large and dynamic team
• Demonstrated business acumen and a track record of success in the media/marketing services profession
• Solid interpersonal and teamwork abilities