SVP, Chief Marketing Officer

Costa Mesa, CA (On-site)

$250K/yr – $325K/yrSenior Level15+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns and drives the credit union's marketing and BI strategy, leading brand, campaigns, member engagement, and data-driven decision making in a regulated financial services environment.

Own and execute integrated marketing and analytics programs
Lead executive-level BI, dashboards, and data governance

Job Description

Responsibilities

Establish strategic marketing plans and objectives to support membership growth, loan production, deposit growth, and overall financial performance.
Develop and execute comprehensive marketing plans and integrated campaigns utilizing digital, social, print, broadcast, direct mail, and community channels.
Lead the development, management, and stewardship of the Financial Partners Credit Union brand.
Ensure consistent and compelling member experience across all marketing, communication, and service channels.
Evaluate and recommend brand positioning strategies that differentiate Financial Partners in the marketplace.
Develop product positioning, promotional strategies, and go-to-market plans that maximize market share and member engagement.
Oversee the creation, production, and distribution of all marketing, advertising, and promotional materials.
Conduct market research, segmentation analyses, surveys, and member studies to identify opportunities and support strategic decision-making.
Monitor competitive products, pricing, services, and marketing activities and recommend appropriate strategic responses.
Lead digital marketing strategy, including website management, SEO/SEM, social media, email marketing, content marketing, paid advertising, and marketing automation.

Requirements

Bachelor’s degree in marketing, Business Administration, Communications, Analytics, Data Science, or a related field.
Preferred, master’s degree in business administration (MBA), Marketing, Communications, Data Analytics, or a related field.
Minimum of fifteen (15) years of progressive leadership experience in marketing, communications, business development, analytics, or related fields.
Minimum of seven (7) years of executive leadership experience managing marketing and growth functions.
Demonstrated success leading strategic marketing initiatives within financial services, banking, credit unions, fintech, or other highly regulated industries.
Proven experience overseeing brand management, digital marketing, member acquisition, communications, and business growth strategies.
Experience leading data analytics, business intelligence, CRM, or marketing technology initiatives.
Strong knowledge of Salesforce Marketing Cloud
Track record of developing high-performing teams and driving measurable business results.
Credit union industry experience.

Financial Partners Credit Union

For almost 90 years, Financial Partners Credit Union has provided banking services to Californians. With generally lower loan rates, higher savings rates, and lower fees than the big banks, we emphasize value while delivering the highest levels of service to our members.What makes us different from a bank? Part of it is our not-for-profit, cooperative structure. Financial Partners is owned by our members, not Wall Street, so we’re committed to doing what’s best for you, rather than the bottom line.At the same time, we truly believe that focusing on service and member satisfaction is the right thing to do. Our members aren’t just figures on a balance sheet—our mission is to build lifetime financial partnerships.Since our humble beginnings, we're over $2.5 billion in assets, with 92,000 members, and branches across California, from South San Francisco to San Diego. But one thing hasn’t changed since eight aviation workers pooled $900 in 1937 to launch Financial Partners: our focus on saving money, making money, and saving time for our members.

Founded in 1937

Costa Mesa, California, USA

293 employees (8 in marketing)

www.fpcu.org