Responsibilities

• Strategic Planning – 30%
• - Lead the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
• - Collaborate with executive-level leadership on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
• - Responsible for providing high level strategic insights from campaign reporting, executing across all channels
• - Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
• - Develop & maintain strong understanding of all internal and external analytics tools, identify appropriate applications based on business needs
• - Oversee development of strategic framework for quarterly plans, lead strategic client recommendations
• - Lead the team’s understanding of client’s business and uncovering of motivations/needs; proactively learning about the business from a holistic perspective (e.g. quarterly earnings reports, overarching business trends)
• - Seek innovative media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
• - Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach

Preferred

• 15+ years of experience
• QSR and/or Healthcare experience
• Thorough understanding of advanced analytics and performance media
• Strong understanding of Digital activation and operations
• Excellent leadership skills and experience developing media professionals, ability to manage a team
• Experience in a client relationship management role
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays
• unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance
• fertility assistance programs