SVP, B2B Marketing

Westlake Village, CA (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Pennymac’s TPO and PCG marketing strategy and multi-year roadmap to grow market share and client loyalty.

  • Own the planning and execution of data-driven, multi-channel campaigns across the TPO & PCG businesses.
  • Must-have: 15+ years of progressive leadership in B2B marketing within mortgage.
  • Standout: Ability to lead cross-functional, executive-level partnerships and budget oversight.

Job Description

Responsibilities

  • Architect and champion the comprehensive marketing vision and multi-year strategy for the TPO and PCG channels, ensuring alignment with Pennymac's overall corporate strategy, brand strategy and growth objectives
  • Drive significant market share gains and enhance client loyalty by developing and overseeing the execution of data-driven marketing campaigns, messaging, and engagement strategies while being held accountable to achieving brand and marketing goals and ROI targets
  • Leadership of a high-performing marketing organization, setting strategic priorities, fostering a culture of excellence and accountability, and empowering teams. Collaborate with cross-functional teams (within marketing and across the business) to execute efficiently and with excellence
  • Be an influential leader who brings big ideas and inspires others to deliver best-in-class marketing. Capable of obtaining buy-in for marketing campaigns and creative ideas across a complex, matrixed organization with many stakeholders
  • Identify and capitalize on market and industry trends, including competitive intelligence, to position Pennymac as a thought leader and preferred TPO and PCG partner
  • Oversee the planning and execution of all TPO & PCG marketing initiatives, including large-scale campaigns, integrated multi-channel programs, industry trade shows, social media engagement and client loyalty programs designed to attract new enterprise clients, deepen relationships with existing clients, and drive increased engagement among potential clients
  • Establish and maintain strong executive-level relationships with key internal stakeholders (e.g., Sales, Operations, Technology, Product) to ensure seamless integration of marketing efforts and cross-functional alignment
  • Champion a data-driven culture, ensuring that strategic decisions are informed by comprehensive analytics and actionable insights. Define, monitor, and report on key performance indicators (KPIs) to continuously optimize marketing efforts and marketing spend
  • Oversight and management of the B:B marketing budget, and ensure an efficient and effective investment approach tied to KPI’s including return on marketing investment

Requirements

  • 15+ years of progressive leadership experience in marketing, with a significant portion dedicated to B:B channels in the mortgage industry
  • Bachelor's degree or Masters degree in Marketing, Business Administration, or a related field preferred
  • Proven track record of developing and executing successful, customer insight driven and large-scale marketing plans and campaigns that have demonstrably driven business growth, market share, and client retention
  • Exceptional strategic thinking capabilities with the ability to translate complex market dynamics into actionable marketing plans and initiatives
  • Strong executive presence and communication skills, with the ability to influence and collaborate effectively across all levels of an organization and externally with key partners
  • Demonstrated expertise in all facets of modern marketing, including digital marketing, social media, content strategy, brand management, demand generation, brand experience, and marketing analytics

    Benefits

    • Comprehensive Medical, Dental, and Vision
    • Paid Time Off Programs including vacation, holidays, illness, and parental leave
    • Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)
    • Retirement benefits, life insurance, 401k match, and tuition reimbursement
    • Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships
    • We value the hard work and dedication of our employees. In addition to a competitive salary, positions may offer bonus opportunities
    Pennymac logo

    Pennymac

    3.0 Glassdoor

    PennyMac Loan Services, LLC (NMLS #35953) is a top national mortgage lender with over 4 million lifetime customers. Whether you are new to the home loan process or an experienced buyer, Pennymac is dedicated to offering competitive rates and superior service.Being an online mortgage lender means Pennymac can focus on the needs of its customers rather than maintaining a network of branches and banking products.Our mission is to build a foundation of homeownership by enabling our customers to achieve and sustain their aspirations of home.Pennymac Publication Rules We A.R.E. Pennymac: Accountable, Reliable, Ethical. Pennymac does not pay or otherwise provide compensation for reviews/comments. All reviews/comments are subject to the disclaimer provided prior to posting and become the property of Pennymac once submitted. We reserve the right to validate, remove or republish your reviews/comments at any time.Equal Housing Opportunity, PennyMac Loan Services, LLC, 3043 Townsgate Road, Suite 200, Westlake Village, CA 91361, 818-224-7442. NMLS ID # 35953 (www.nmlsconsumeraccess.org). For a complete listing of state licenses and important notices, please visit www.pennymac.com/state-licenses. Not all property types qualify. Some loan products may not be available in all states. Information, property type eligibility, rates and pricing are subject to change without prior notice at the sole discretion of PennyMac Loan Services, LLC. Ask your loan officer for details. © 2025 Private National Mortgage Acceptance Company, LLC, Pennymac and all related marks are trademarks of Private National Mortgage Acceptance Company, LLC and/or its subsidiaries or affiliates. Third-party content is the property of its respective owners. All rights reserved. (01-2025)

    Founded in 2008
    Westlake Village, California, USA
    5K employees (120 in marketing)
    45% recommend to a friend
    55% CEO approval

    Traffic Signals

    Monthly Visitors
    3.8M
    Monthly Google Ads Budget
    $1.2M
    Traffic Source Mix
    Search
    24.5%
    Direct
    71%
    Referral
    3.5%
    Social
    0.2%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~5K

    Marketing Team

    Marketing Team Size
    90 (2% of company)

    Funding

    Total Funding
    $1.6B
    Last Raise
    Post IPO Debt, 7 months ago

    Recent News