Responsibilities

• Lead paid social strategy and execution across platforms like Meta, X, TikTok, Snapchat, and Pinterest
• Translate business and marketing goals into clear, effective social media plans
• Build and maintain paid social strategies that align with brand voice and campaign objectives
• Oversee campaign setup, pacing, optimization, and performance
• Act as a main point of contact for clients, providing clear communication and POVs
• Partner with internal teams to ensure social integrates across channels
• Identify KPIs, analyze performance, and turn results into actionable insights
• Explore new ad products, formats, and platform opportunities
• Guide and support team members through feedback, coaching, and collaboration

Requirements

• Bachelor’s degree or equivalent hands-on experience
• 4+ years of paid social experience (agency or entertainment experience is a plus)
• Deep knowledge of paid social platforms: Meta, TikTok Snapchat, Reddit, X and YouTube
• Knowledge in ad products, and buying tools
• Solid Excel and PowerPoint skills
• Familiarity with platform tools like Meta Ads Manager and X Ads
• Experience mentoring or managing junior team members
• Strong communicator (written, verbal, and client-facing)
• Flexible and adaptable in fast-moving environments
• Proactive problem-solver with sharp critical thinking

Preferred

• Basic HTML or CSS knowledge