Responsibilities

• Supervise   RFP creation and review of social partners, proposal analys es,   and partner negotiations
• Oversee junior team   campaign   buy ing   from set-up to keyword   selection   through to targeting buckets, optimization, and pacing/reporting ; implement   QA process es
• Guide planner in campaign   set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
• Ensure all   trafficking and site tagging   is   accurate   by junior team members
• Lead   strategic social plan   development   in tandem with the Digital & Business Solutions teams
• Integrate social insights into overall planning process,   incorporating   data, research, and analytics into recommendations   in order to   deeply understand the role marketplace media plays in larger media objectives
• Partner closely with   other Horizon Next teams (Business Solutions, Investment, etc.),   building cross team relationships and   incorporating relevant extensions
• Drive   team brainstorms to kick off plan and consideration set development
• Develop POVs around relevant   trends, tools, and emerging opportunities within paid social media
• Own creation and development of   media specific documents such as media plans,   objectives   and strategies decks, and other related functions

Requirements

• 3 + years   previous   paid social media experience
• Thorough   knowledge of advanced analytics and performance media
• Understanding of   marketing principles,   analytics   and concepts
• Strong Microsoft Excel and Microsoft PowerPoint skills
• Experience buying ads on Facebook and Instagram is crucial,   additional   platforms preferred
• Exposure to   advanced targeting/retargeting tactics in social
• Comfort owning and managing   budget/investment levels in social media
• This role does not require certificates, licenses and/or registrations