Responsibilities

• Own strategy and performance for SEM, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals
• Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions
• Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets
• Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions
• Partner with analytics and media teams to design measurement plans and dashboards
• Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps
• Mentor and upskill the team on best practices across SEM, Contextual and YouTube; support onboarding
• When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on
• Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI
• Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance

Requirements

• 4+ years leading Paid Search campaigns; deep platform fluency (Google Ads, Bing, SA360)
• Proven leadership: mentoring, workflow management, quality control, and stakeholder management
• Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)
• Expert communication and presentation skills; concise storytelling for technical and non-technical audiences
• Experience defining KPIs, building measurement plans, and making data-driven decisions
• Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus
• Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices