Responsibilities

• Oversee and lead a portfolio of Paid Media accounts, including approximately five mid-tier and enterprise clients.
• Serve as a direct point of support and communication for client contacts.
• Develop quarterly Paid Media strategies aligned with client positioning, unique value propositions, business objectives, and growth goals.
• Execute, manage, and optimize paid advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research, develop ad copy, manage bids, define audience targeting, and optimize campaigns to maximize ROI.
• Create, maintain, and optimize Paid Media budgets across multiple channels.
• Understand and incorporate the value of programmatic campaigns into client strategies.
• Analyze campaign performance data using Google Analytics, GA4, Excel, and other analytics platforms to support data-driven decisions.
• Confirm accurate lead routing within client CRM systems.
• Communicate campaign results, strategic recommendations, and performance insights to client contacts and executives.

Requirements

• 3+ years of experience working at a performance marketing or digital marketing agency.
• Experience working specifically with B2B SaaS or technology clients in an agency environment.
• Deep expertise in paid search and paid social advertising campaigns.
• Experience with advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, audience targeting, and campaign optimization.
• Ability to analyze campaign performance data and use insights to make data-driven optimization decisions.
• Proven, measurable success managing mid-market or enterprise accounts.
• Ability to translate marketing strategy into clear recommendations and communicate strategy through data-driven storytelling.
• Ability to manage multiple projects, organize priorities, and maintain high-quality client deliverables.
• Ability to drive results and measure performance via OCT.

Preferred

• Experience with programmatic advertising campaigns.
• Broader experience across additional Paid Media platforms and channels.
• A strong understanding of how to create value for B2B SaaS businesses.
• Experience developing client referrals and expanding client relationships.
• Experience cross-selling marketing services based on client goals and objectives.
• Interest in emerging trends and continued development within the digital advertising industry.

Benefits

• Medical, dental, and vision coverage.
• Disability and life insurance coverage for employees and families.
• 100% employer-paid plan for employees and 50% employer contribution for dependents.
• Access to certified therapists through Spring Health.
• Headspace membership.
• Gympass.
• Unlimited PTO with a 2-week minimum.
• Paid company holidays.
• Birthday off.
• End-of-Year Recharge: company closed December 24–January 1.