Responsibilities

• 30% -  Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis.
• 25% -  Manage the execution of clients’ Search program, inclusive of managing the efforts of analyst level resources assigned to clients’ accounts.
• 15% -  Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions.
• 15% -  Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s) and synthesize that strategy in compelling presentation formats.
• 10% -  Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below.
• 3% -  Manage daily relationships with key search engine representatives.
• 2% -  Provide support on new business initiatives.

Requirements

• 2.5+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
• 1+ years’ experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.)
• Desire and aptitude for training, motivating and managing individuals at multiple levels.
• Advanced quantitative skills and aptitude including advanced Excel skills.
• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Bachelors degree in relevant or related field (marketing, communications, finance, analytics, etc.)