Responsibilities

• Lead omni-channel retail media strategy and integration with broader media plans.
• Oversee campaign setup, optimization, and performance across Kroger, Instacart, Walmart Connect, Amazon, and other RMNs, including on- and off-platform tactics.
• Collaborate with analytics COE and client leadership to ensure cohesive measurement and messaging.
• Provide strategic guidance on leveraging retail media for full-funnel objectives with clients and internal teams.
• Analyze campaigns, generate insights, and deliver actionable performance reports with recommendations.
• Stay current on retail media landscape, platform updates, and industry trends to inform strategies.
• Build and maintain strong client relationships as a trusted strategic partner.
• Collaborate with media planners, analytics, and creative teams for cohesive execution.
• Mentor junior team members and promote best practices for high-quality campaigns.
• Participate in client presentations, articulating strategy, results, and growth opportunities in retail media.

Requirements

• 5+ years of digital media experience, with at least 3 years in retail media campaign management (agency or client-side).
• Hands-on campaign setup, trafficking, and optimization on Walmart Connect, Instacart, Roundel (Target), Criteo Retail Media, Amazon, and other RMNs.
• Strong understanding of the retail media ecosystem, platform algorithms, and omni-channel marketing evolution.
• Proven ability to analyze data, optimize campaigns, and communicate insights to stakeholders.
• Experience integrating retail media into broader strategies across paid search, paid social, and programmatic channels.
• Proficiency with media analytics and reporting tools (e.g., Google Analytics, Looker Studio, Excel/Sheets).
• Excellent communication, organizational, and presentation skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Preferred

• Leadership and mentorship experience with junior staff.
• Experience leading multi-disciplinary teams toward common goals.
• Strong track record managing cross-functional programs in retail media.