Responsibilities\n- Develop the strategy, execution, and optimization of retail media campaigns for multiple clients across various industries.\n- Collaborate with internal teams (creative, content, strategy) to ensure alignment of Campaign strategy, campaign goals, messaging, and performance.\n- Provide hands-on campaign execution, management and oversight on platforms like Amazon Ads, Walmart Connect, Criteo, Instacart, Google Ads, and similar platforms.\n- Contribute to campaign forecasting, media planning, and budget management across channels.\n- Setting up sponsored product, sponsored display and sponsored brands campaign structure, budgets, bidding strategies across platforms\n- Identify, propose, and execute testing opportunities across platforms\n- Stay up to date with platform changes, trends, and emerging tools, bringing forward innovative strategies and testing new ad products.\n- Monitor key performance metrics such as Conversions, Cost per Acquisition (CAC), Return on Ad Spend (ROAS)\n- Strong focus on performance and optimization, reviewing accounts with the team regularly to ensure budget pacing and performance is on par.\n- Analyze performance data to extract actionable insights and optimization opportunities.\n- Analyze performance to analyze keyword, product and product target performance\n- Ability to develop performance decks and clearly communicate performance trends and opportunities to internal and external clients on weekly/bi-weekly or monthly cadence.\n- Mentor and manage a small team of Media Planners providing strategic direction, support, and feedback.\n- Ensure high standards of execution and performance across all client accounts under your supervision.