Responsibilities

• Overview: To work closely with executive stakeholders providing strategic brand development, enhancing marketing initiatives, and supporting revenue goals through concise communication with members of the media, public engagement, and sponsored commitments.
• Develops, manages, and measures Public Relations campaigns that effectively communicate the overall brand identity of the VWPAH.
• Coordinates with the marketing department to identify targeted opportunities to enhance exposure and drive consumer ticketing purchases.
• Coordinates with PR managers press agents, tour managers, journalists, and affiliates; leads acquisition of promotional materials and marketing assets for inclusion in traditional and digital media buys.
• Acts as executive producers of the monthly At the Van Wezel TV show and is responsible for scripting, coordinating, and planning all aspects of production and must be able to meet strict deadlines and scheduling.
• May co-host the monthly At the Van Wezel TV show with the Executive Director.
• Provides day-to-day communications with patrons, sponsors, and the public at large, engaging in a professional and exceptional customer experience.
• Develops, creates, and distributes press releases, media content and speaking engagements for television, radio, print and digital influencers, communicate logistics and acquire delivery of assets.
• Maintains and nurtures press relations, coordinates interviews, and develops initiatives that engage audiences and increase exposure of the VWPAH.
• Manages, aligns, and directs public relations activities with the Digital Associate in support of digital initiatives (i.e., Facebook, Instagram, Twitter) and revenue goals through content curation and creation.

Requirements

• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Public Relations, or similar field
• Two (2) years of experience in the performing arts field, non-profit, media or advertising agency
• Or the equivalent in education, training, and experience that would provide the necessary knowledge, skills, and abilities
• Demonstrated ability to use Microsoft Office, Cison/Muck Rack, and other software products utilized in desktop publishing applications, for the development of sophisticated marketing and promotional materials
• Substantial knowledge of fundamental marketing techniques
• Ability to understand, calculate, tabulate, and report on financials and maintain financial files as required
• Knowledge of various methods used in production of written, graphic, print, video, and audio material
• Knowledge of English composition, grammar, and punctuation
• Ability to establish effective relationships with community groups, volunteers, business sponsors and the media
• Ability to develop a general knowledge and understanding of departmental programs, policies, and objectives
• Ability to use imagination and creativity in developing ideas and materials
• Ability to adapt to changing workplace situations and circumstances
• Ability to work cooperatively and effectively in a team environment
• Ability to establish and maintain effective working relationship with promoters, City officials, associates, Sarasota Performing Arts Foundation, volunteers, and the public
• Ability to work closely with dignitaries, highly recognized artists, and persons of high distinction or fame
• Ability to exercise a high level of discretion with internal and external clients
• Ability to work changing and irregular shifts, nights, weekends, and holidays
• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Public Relations, or similar field
• Two (2) years of experience in the performing arts field, non-profit, media or advertising agency