Responsibilities

• Oversee the setup, daily management, optimization, and scaling of programmatic Direct Response (DR) and Demand Gen campaigns across Google Ads and YouTube.
• Serve as a key daily point of contact for the client. Lead campaign status calls, present performance reviews, and effectively communicate strategic recommendations.
• Pull, analyze, and synthesize campaign data to deliver meaningful reports. Translate complex media metrics into business insights that demonstrate ROI to the client.
• Collaborate on full-funnel media strategies, connecting top-of-funnel brand awareness initiatives down to conversion-focused DR tactics.
• Guide and mentor associate team members, ensuring high execution standards, error-free delivery, and smooth workflow management across campaigns.
• Partner closely with internal planning, analytics, and associate director leadership to drive innovation and campaign efficiency across the B2B hardware portfolio.

Requirements

• 3–5+ years of hands-on programmatic/digital media buying experience.
• Proven hands-on experience with Google Ads, with specific expertise in Demand Gen campaigns. Strong background in YouTube ads and PMP execution is highly preferred.
• Strong verbal and written communication skills with demonstrated experience presenting directly to clients and managing client expectations.
• Demonstrated experience managing direct reports, interns, or guiding junior team members on campaign execution.
• Excellent analytical skills with a proven track record of extracting insights from data and presenting them in a clear, compelling manner.
• Ability to manage complex campaign details and multi-task effectively in a fast-paced environment.
• Must be based near a US WPP Media office - hybrid schedule.

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.