Responsibilities

• Master Media and buying-related technologies, including DSP’s, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
• Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of the campaigns
• Able to make compelling arguments based on data and results for more client data access
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets - management of performance team of client communications
• Evaluate reporting and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
• Increase PHD revenue and market share through new client development and upsell of existing clients
• Manage a team of 3-4 associates and senior analysts

Requirements

• 3-5 years of work experience, with recent managerial experience in performance-driven advertising and managing client campaigns with proven track record of client success (pharma client experience will be prioritized)
• Experience managing Programmatic channels: Display, OLV, CTV, Audio
• Experience optimization programmatic campaigns across DSP, DMP, and Ad Serving platforms
• Advanced Excel/spreadsheet capabilities
• Experience utilizing clinical measurement dashboards are a plus and prioritized
• DSP certifications are a plus
• Bachelor’s degree

Preferred

• Pharma client experience prioritized

Benefits

• health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, STD/LTD insurance benefits.