Supervisor, Programmatic, Biddable

New York City, NY (Hybrid)

$115K/yr – $130K/yrSenior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and optimize programmatic media buying for pharma-focused campaigns, balancing DSP/DMP/ad server tech with data-driven segmentation and campaign strategies to grow share and revenue, while leading a small analytics-led team.

  • Drive data-driven segmentation, bidding, and platform decisions to meet and exceed client performance and capture more budget.
  • Lead a 3-4 person analytics team and coordinate cross-partner launches and ongoing execution.
  • Turn reporting and performance data into opportunities for account growth and new client development.

Job Description

Responsibilities

  • Master Media and buying-related technologies, including DSP’s, DMP, 3rd party ad servers and manual exchanges
  • Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
  • Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
  • Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
  • Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of the campaigns
  • Able to make compelling arguments based on data and results for more client data access
  • Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets - management of performance team of client communications
  • Evaluate reporting and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
  • Increase PHD revenue and market share through new client development and upsell of existing clients
  • Manage a team of 3-4 associates and senior analysts

Requirements

  • 3-5 years of work experience, with recent managerial experience in performance-driven advertising and managing client campaigns with proven track record of client success (pharma client experience will be prioritized)
  • Experience managing Programmatic channels: Display, OLV, CTV, Audio
  • Experience optimization programmatic campaigns across DSP, DMP, and Ad Serving platforms
  • Advanced Excel/spreadsheet capabilities
  • Bachelor’s degree

Preferred

  • Experience utilizing clinical measurement dashboards are a plus and prioritized
  • DSP certifications are a plus

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits
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Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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