Responsibilities

• Serve as the primary day-to-day client contact, delivering proactive communication on performance, strategy, and recommendations
• Translate complex campaign data into clear, actionable insights and present findings confidently on a regular cadence
• Develop performance reports, optimization recommendations, and strategic POVs
• Support senior leadership in client onboarding, strategic planning, and quarterly business reviews
• Oversee, execute, QA, and optimize paid social campaigns across Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, and more
• Lead strategy development through audience research, competitive analysis, social listening, and creative strategy
• Apply a data-driven approach to continuously improve client KPIs and ensure campaigns launch accurately and on schedule
• Advise creative partners on best practices for video, image, and text content
• Partner with media planning, buying, ad operations, and analytics teams to develop integrated, results-driven strategies
• Align paid social, influencer, and social listening efforts with broader digital and offline media initiatives

Requirements

• 7+ years of paid social media experience across campaign development, activation, management, optimization, and measurement
• Proven client-facing experience: leading status calls, presenting performance data, and managing expectations with confidence
• Strong in-platform expertise across Meta, LinkedIn, TikTok, Reddit, X, Snap, and Pinterest
• Solid understanding of platform capabilities, integrations, and measurement frameworks
• Experience integrating paid social with organic content, influencer activation, and other paid channels
• Strong analytical skills with the ability to turn data into strategic recommendations
• Clear, confident communicator - written, verbal, and in presentations; client-facing presentation experience required
• Able to manage multiple workstreams simultaneously with accuracy and on deadline
• Positive, collaborative attitude and commitment to team culture
• BS in Communications, Marketing, Business, New Media, or Public Relations preferred

Preferred

• Some mentorship or junior team oversight experience is a plus